Eti Singh

Critic
DISC Type : C

Marketing Manager at ALLEN Digital

Bengaluru, Karnataka, India

Overview

Eti is a marketing professional with a focus on the tech industry, currently serving as a Marketing Manager at ALLEN Digital. An alumna of BITS Pilani, she specializes in GTM strategy, product marketing, and brand building. Colleagues describe her as intelligent, hardworking, and detail-oriented.

Originally from Kanpur, Eti describes herself as a curious person who enjoys asking questions. She values direct feedback over feelings and has a sharp sense of humor. She is passionate about helping brands develop a unique voice in a cluttered digital world.

Unique fact: Eti takes offense when people misspell her name in writing, as she believes they have the correct spelling right in front of them.

Personality Overview

Objective Thinker

Information Seeker

Precise

They like to take decisions independently and do not seek others' support often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Go-to-Market Strategy
Focuses on developing GTM strategy and partnerships to solve business challenges, driving both growth and revenue for brands.
Product Marketing
Has extensive experience in product marketing, having held manager roles at tech companies like Intervue. io and InMobi.
Accessible Education
Her current role at ALLEN Digital involves making quality education more accessible and engaging for a wider audience.

Media Appearances

Eti has no verified media appearances

Work History

2-2025
Marketing Manager at ALLEN Digital
9-2024 - 1-2025
Marketing Lead at TMRW House of Brands
1-2024 - 1-2025
Independent Marketing Consultant at Diverse Brands
5-2024 - 6-2024
Global Product Marketing Manager at Intervue.io
8-2022 - 10-2023
Product Marketing Manager, Consumer Platforms Advertising at InMobi

Education

7-2024 - 9-2024
Marketing Accelerator from 10Xer Club
2018 - 2020
Minor from Birla Institute of Technology and Science, Pilani

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Marketing Manager at ALLEN Digital
URL has been copied!

Insights For Selling To Eti

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eti is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Eti

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Eti move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Eti take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Eti

Personality Compatibility


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