Etinosa Agbonlahor in

Etinosa Agbonlahor

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Chief Executive Officer at Decision Alpha
📍 Tampa, Florida, United States

Etinosa Agbonlahor is the CEO of Decision Alpha and a behavioral economist specializing in pricing and monetization. She leverages analytics and behavioral science to boost customer conversion and value perception for a diverse client base that includes global banks, fintechs, and startups across four continents. Etinosa earned her Masters Degree from the University of Warwick.

Outside of her corporate work, she is passionate about financial literacy. Etinosa authored the book "How to Talk to Your Parents About Money" and hosts the "Her First House" podcast to empower women in real estate investing. She also volunteers as a financial coach for underserved communities.

When shes not working, Etinosa enjoys reading and exploring U. S. National Parks.

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Experience
7 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Tampa, Florida, United States
Personality Overview

How Etinosa shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Etinosa cares about

Behavioral Economics
Her core expertise as a behavioral economist is central to her work at Decision Alpha, focusing on the psychology behind financial decisions to shape business strategy.
Pricing Strategy
As CEO of a pricing and monetization firm, she frequently speaks and writes about how businesses underprice their services and can better align price with value.
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Career

Work history

5-2025
Chief Executive Officer
Decision Alpha
4-2021 - 4-2025
Director, Behavioral Research Scientist
Fidelity Investments
Commonwealth Bank
3 yrs 7 mos
1-2017 - 1-2020
Fellow
Royal Society of Arts
10-2016 - 9-2017
Msc Behavioural and Economic Science
University of Warwick
In the press

Media appearances

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Education
2016 - 2017
Master’s Degree
University of Warwick
2009 - 2013
Bachelor of Arts (B.A.)
Hunter College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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