Eugene Cora

Questioner
DISC Type : c

Chief Executive Officer at Ardexa

Greater Sydney Area, Australia

Overview

Eugene Cora is the Chief Executive Officer of Ardexa, where he sets the strategic direction for the industrial digital control platform. His extensive career spans over 30 years in business strategy and technology, with senior roles at A. T. Kearney and Mars across Asia, Europe, and the Americas. He holds a BE from the University of Technology Sydney and an MBA from Deakin University.

Publicly available information focuses on his professional life, including his current base in Vienna, Austria, and his frequent travel and work across global territories. He also maintains a residence in Sydney.

Before becoming CEO, Eugene led the establishment and business development of Ardexas products and services in Europe.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

OT Data Platforms
He often writes about the "Buy vs. Build" decision for Operational Technology data platforms, emphasizing the need for robust, independent systems for remote plant operations.
Renewable Energy
As CEO of Ardexa, his primary focus is on providing digital control platforms to help renewable energy companies digitize and automate their assets.
Data Control
He advocates for plant and machine owners to achieve full data control and sovereignty before implementing advanced AI and automated processing.

Media Appearances

Eugene has no verified media appearances

Work History

5-2024
Chief Executive Officer at Ardexa
5-2016 - 5-2024
Director Business Development at Ardexa
8-2003 - 8-2015
Chief Executive Officer at ERGO ASIA PTY LTD
1994 - 2003
Vice President at A.T. Kearney
1988 - 1994
Commercial and Manufacturing at Mars Corporation

Education

1980 - 1986
BE (hons) from University of Technology Sydney
1990 - 1994
MBA from Deakin University

More Information

Social Presence :

Prographics :

Exp : 45 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Executive Officer at Ardexa
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Insights For Selling To Eugene

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eugene is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Eugene

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eugene move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Eugene take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Eugene

Personality Compatibility


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