Eva Estrada-Adler in

Eva Estrada-Adler

Go-getter · DISC type d
Product Marketing Manager at CARTO
📍 Austin, Texas, United States

Eva is a Product Marketing Manager at CARTO, specializing in translating the business value of spatial technology. Her career spans the full customer lifecycle, from presales and customer success to marketing. She holds an executive education from Harvard Business School and focuses on turning customer insights into compelling messaging and proof points.

Outside of her tech career, Eva is a skilled photographer and videographer. She enjoys the flexibility of remote work, often starting her days with a walk, and treasures small mementos like rocks from her travel adventures. While she loves her home office, she also values the energy of in-person collaboration with colleagues.

As a videographer, she delivered an 80% conversion rate and achieved 5x revenue growth for her business, Strada Films.

Read the full overview →
Experience
14 Years
Current Role
Product Marketing Manager
Job Level
Middle
Location
Austin, Texas, United States
Personality Overview

How Eva shows up

Vision Oriented
Challenger
Direct & Candid

They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Priorities

Topics Eva cares about

Agentic GIS & AI
She frequently writes about the future of geospatial analytics, including the role of AI as a force multiplier and the development of agentic systems that deliver predictive insights.
Customer Voice
A core theme in her work is bringing people together around the customer, using Voice of Customer insights to shape product messaging and demonstrate real-world value.
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Career

Work history

8-2025
Product Marketing Manager
CARTO
9-2024 - 12-2025
Customer Success Manager
CARTO
3-2023
Photographer & Videographer
Strada Films
2-2022 - 9-2024
Presales Solutions Engineer
CARTO
5-2015 - 1-2022
Spatial Technology Advisor
Freelancer
In the press

Media appearances

Posts by: Eva Estrada-Adler | CARTO Blog. Featured in CARTO Blog
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Education
2020 - 2020
Executive Education
Harvard Business School
2010 - 2014
Bachelor of Arts - BA
University of Colorado
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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