Eva Estrada-Adler

Go-getter
DISC Type : d

Product Marketing Manager at CARTO

Austin, Texas, United States

Overview

Eva is a Product Marketing Manager at CARTO, specializing in translating the business value of spatial technology. Her career spans the full customer lifecycle, from presales and customer success to marketing. She holds an executive education from Harvard Business School and focuses on turning customer insights into compelling messaging and proof points.

Outside of her tech career, Eva is a skilled photographer and videographer. She enjoys the flexibility of remote work, often starting her days with a walk, and treasures small mementos like rocks from her travel adventures. While she loves her home office, she also values the energy of in-person collaboration with colleagues.

As a videographer, she delivered an 80% conversion rate and achieved 5x revenue growth for her business, Strada Films.

Personality Overview

Vision Oriented

Challenger

Direct & Candid

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Agentic GIS & AI
She frequently writes about the future of geospatial analytics, including the role of AI as a force multiplier and the development of agentic systems that deliver predictive insights.
Customer Voice
A core theme in her work is bringing people together around the customer, using Voice of Customer insights to shape product messaging and demonstrate real-world value.
Geospatial Analytics
Her role and content focus on communicating the impact of modern spatial technology, having recently co-authored a report on the state of the industry for 2026.

Media Appearances

Posts by: Eva Estrada-Adler | CARTO Blog. Featured in CARTO Blog

See Now

Work History

8-2025
Product Marketing Manager at CARTO
9-2024 - 12-2025
Customer Success Manager at CARTO
3-2023
Photographer & Videographer at Strada Films
2-2022 - 9-2024
Presales Solutions Engineer at CARTO
5-2015 - 1-2022
Spatial Technology Advisor at Freelancer

Education

2020 - 2020
Executive Education from Harvard Business School
2010 - 2014
Bachelor of Arts - BA from University of Colorado

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas, United States Job Level : Middle Designation : Product Marketing Manager at CARTO
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Insights For Selling To Eva

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eva is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Eva

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Eva move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Eva take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Eva

Personality Compatibility


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