Chip Perry

Inspirer
DISC Type : di

Chairman at sellmyride®

Blowing Rock, North Carolina, United States

Overview

Chip Perry is a pioneering executive in digital automotive marketplaces, best known as the founding CEO of AutoTrader. com. He now serves as an Operating Partner at Automotive Ventures and Chairman at sellmyride®, continuing to influence AutoTech startups. He holds a BS from the University of Virginia and an MBA from Harvard Business School.

Outside of his extensive career, Chip is an avid automotive enthusiast with a passion for driving vintage sports cars on cross-country trips. He is also a keen golfer, a fan of classic country music, and a proud father to his two sons, Skip and Mark.

Unique fact: He was the very first employee of AutoTrader. com, building the company from an idea into a billion-dollar industry leader.

Personality Overview

Achievment Oriented

Charming & Persuasive

Decisive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

AutoTech Startups
As Operating Partner at Automotive Ventures and Chairman at sellmyride®, he is deeply involved in mentoring and scaling early-stage automotive technology companies.
Digital Auto Retail
His career has been defined by leading digital transformation, from founding AutoTrader. com to serving as CEO of TrueCar and A2Z Sync.
Vintage Sports Cars
A personal passion, he is a known collector and enjoys driving his vintage vehicles, reflecting his deep connection to the automotive world beyond business.

Media Appearances

Chip Perry, Automotive Ventures Stephane Ferri, CEO CarWars at .... Featured in YouTube

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Chip Perry | sellmyride®. Featured in sellmyride.com

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Work History

11-2025
Chairman at sellmyride®
6-2024
Co-founder and strategic adviser at Deal Drive
11-2022
Operating Partner at Automotive Ventures
12-2015 - 7-2019
CEO at TrueCar, Inc.
6-2013
Board Member at CarTrade Tech Ltd.

Education

1971 - 1975
Bachelor of Science from University of Virginia
1978 - 1980
Master of Business Administration - MBA from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 38 Location : Blowing Rock, North Carolina, United States Job Level : Leadership Designation : Chairman at sellmyride®
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Insights For Selling To Chip

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chip is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Chip

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Chip move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Chip take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Chip

Personality Compatibility


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