Eva Lundgren

Commander
DISC Type : D

VP Brand & Marketing at Norlys

Copenhagen, Capital Region of Denmark, Denmark

Overview

VP of Brand, Marketing & E-Commerce at Norlys with extensive C-level experience in building brand equity. A graduate of Copenhagen Business School, they specialize in customer-centric marketing, branding, and ESG communication, particularly within Scandinavian markets. They are recognized for innovative and courageous marketing with a record of proven results.

Outside of their demanding professional life, they are a passionate sports enthusiast with a keen interest in a wide variety of athletic activities and competitions.

Unique fact: They were shortlisted for CMO of the Year in 2017 and selected as Marketer of the Year for 2015/2016.

Personality Overview

Decisive

Impact-Driven

Very Quick

They like to act fast and expect others to do the same.  More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Topics They Care About

ESG Communication
Highlights this as a key focus and is responsible for ESG change management at Norlys, integrating it into brand and marketing strategy.
Brand Development
Has a long track record of developing brand DNA, executing rebranding projects, and creating new communication platforms for brands like Telia and Call me.
Influencer Marketing
Has over a decade of experience, referencing the development of innovative campaigns like "Spies City Hacks" as an early and successful initiative.

Media Appearances

Eva has no verified media appearances

Work History

10-2024
VP Brand & Marketing at Norlys
7-2022 - 12-2024
Director of Brand, Marketing & E-Commerce at Telia
6-2022
Board Member at TOURCOMPASS
1-2020 - 7-2022
Group Marketing Director at Bellagroup (former BC Hospitality Group)
3-2014 - 12-2019
Head of marketing effectiveness, planning and creative brand development at Thomas Cook

Education

1-2022 - 6-2022
Education details unavailable from Dentsu Sustainable Marketing Academi
1987 - 1993
Cand. Merc. - Master of Science in Economics and Business Administration from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : VP Brand & Marketing at Norlys
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Insights For Selling To Eva

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eva is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Eva

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Eva move?

  • They can take decisions very fast if you manage to convince them.
  • Can Eva take some risk or not?

  • The risks don’t matter much to them.

You And Eva

Personality Compatibility


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