Tobias Fullerton Støier

Questioner
DISC Type : c

Member of the Nomination Committee · E-handelsprisen at Dansk Erhverv - Digital Handel

Copenhagen, Capital Region of Denmark, Denmark

Overview

As Head of Digital at Comwell Hotels, Tobias Fullerton Støier leads the development of their digital ecosystem, focusing on guest experience and business growth. A graduate of the IT University of Copenhagen, he is frequently described by others as proactive, engaged, and highly professional.

He is a respected industry expert, serving as a jury member for the Danish Digital Award and on the nomination committee for the prestigious E-handelsprisen (The E-commerce Prize).

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Digital Guest Experience
His core focus at Comwell Hotels is connecting business needs and guest experiences with new digital products and solutions to support growth.
E-commerce Excellence
Serves on the nomination committee for the E-handelsprisen, evaluating Denmark's best B2C companies and their ability to create a cohesive customer experience.
Value-Adding Features
As a jury member for the Danish Digital Awards, he specifically evaluates digital features that create measurable impact, remove friction, and unlock new business opportunities.

Media Appearances

Tobias has no verified media appearances

Work History

12-2025
Member of the Nomination Committee · E-handelsprisen at Dansk Erhverv - Digital Handel
10-2024
Jury Member at Danish Digital Award
4-2020
Head of Digital at Comwell Hotels
4-2017 - 12-2020
External supervisor & lecturer at Danmarks Medie- og Journalisthøjskole
4-2017 - 3-2020
Senior Creative Strategist at Dwarf

Education

2011 - 2014
Master of Science (MSc) from IT-Universitetet i København
2021 - 2021
AP Programme from Connection Management A/S

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Member of the Nomination Committee · E-handelsprisen at Dansk Erhverv - Digital Handel
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Insights For Selling To Tobias

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tobias is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tobias

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tobias move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tobias take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tobias

Personality Compatibility


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