Eva Marell

Questioner
DISC Type : c

Chef Ekonomi, Affärsutveckling & Hållbarhet (CFO, vice VD) at Länsförsäkringar Stockholm

Greater Stockholm Metropolitan Area, Sweden

Overview

Eva Marell is the CFO and vice VD at Länsförsäkringar Stockholm, where she uniquely combines leadership of Finance, Business Development, and Sustainability. Her career path has been driven by roles she finds meaningful and fun, with a consistent focus on analysis and deep problem-solving, including previous management positions at SBAB Bank.

Outside of her core financial duties, Eva is motivated by a positive and enjoyable work environment, stating that having fun with colleagues is crucial for her to perform well. She has also participated in industry wellness events like Finansloppet, suggesting an interest in running and physical activity.

She believes that combining sustainability and finance departments will become a natural evolution for companies due to increasing reporting demands.

Personality Overview

Value Seeker

Systematic

Cautious & Analytical

They prefer to do thorough analysis of any situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Sustainable Finance
Her current role combines the CFO function with Head of Sustainability, a blend she sees as the future for corporate structure due to increasing reporting requirements.
Positive Team Culture
Emphasizes in interviews and posts that having fun with "fantastic colleagues" in an "awesome team" is a critical factor for her professional success and motivation.
Strategic Business Development
Her title explicitly includes 'Affärsutveckling' (Business Development), showing it's a key area of official responsibility beyond traditional finance.

Media Appearances

Eva has no verified media appearances

Work History

1-2021
Chef Ekonomi, Affärsutveckling & Hållbarhet (CFO, vice VD) at Länsförsäkringar Stockholm
1-2019 - 1-2021
Chef Kommunikation & Hållbarhet at Länsförsäkringar Stockholm
10-2016 - 12-2018
Chef Strategi och Planering at Länsförsäkringar Stockholm
8-2014 - 10-2016
Chef Affärsanalys och Produkt Bank at Länsförsäkringar Stockholm
2-2013 - 8-2014
Affärsområdeschef Partnermarknad at SBAB Bank

Education

Eva has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Stockholm Metropolitan Area, Sweden Job Level : N/A Designation : Chef Ekonomi, Affärsutveckling & Hållbarhet (CFO, vice VD) at Länsförsäkringar Stockholm
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Insights For Selling To Eva

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eva is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Eva

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eva move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Eva take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Eva

Personality Compatibility


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