Eva Rodgers

Enigma
DISC Type : icd

Director of Product Development at ICONS CHOCOLATE Ltd

Nelson, England, United Kingdom

Overview

Eva Rodgers is the Co-Founder and Director of Product Development at ICONS CHOCOLATE Ltd, a venture she manages day-to-day. She drives the companys mission to disrupt the confectionery market with innovative, premium, and accessible products, achieving £11. 5 million in revenue in the first year. Eva holds a BA HONS from Nottingham Trent University.

Eva is a passionate advocate for female-founded companies, viewing them as the future of the retail industry. As the co-founder of a woman-founded brand herself, she actively promotes and supports the growth of businesses built by women, aiming to make quality products more available to a wider audience.

Her company serves as the official licensed food and beverage partner for Manchester City Football Club and has developed products for major brands like Mr Beast’s “Feastables”.

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Startup Disruption
Co-founded and scaled ICON FOODS to £11. 5M revenue in its first year, aiming to shake up the traditional confectionery market with innovative and accessible products.
High-Profile Partnerships
Secured major collaborations, including becoming Manchester City Football Club's licensed partner and developing products for brands owned by Cristiano Ronaldo and Mr Beast.
Female Entrepreneurship
Actively champions women-founded companies, sharing content that promotes the success and importance of "Female built brands" in the future of the retail sector.

Media Appearances

Eva has no verified media appearances

Work History

12-2025
Director of Product Development at ICONS CHOCOLATE Ltd
3-2022 - 12-2025
Product Manager & Co-Founder at ICONS CHOCOLATE Ltd
3-2021 - 3-2022
Sales & Marketing Manager at DIRTY COW CHOCOLATE
8-2020 - 3-2021
NPD / Marketing Assistant (+ Core Supplier Intermediary.) at Doisy & Dam
6-2019 - 10-2019
PA/ VIP PR & Marketing Intern at Julien Macdonald Limited

Education

2017 - 2020
BA HONS from Nottingham Trent University
2017 - 2018
Education details unavailable from Condé Nast College of Fashion & Design

More Information

Social Presence :

Prographics :

Exp : 5 Location : Nelson, England, United Kingdom Job Level : Mid-senior Designation : Director of Product Development at ICONS CHOCOLATE Ltd
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Insights For Selling To Eva

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eva is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Eva

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Eva move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Eva take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Eva

Personality Compatibility


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