Evan Daum

Enthusiast
DISC Type : i

Chief Executive Officer at Sport Edmonton

Edmonton, Alberta, Canada

Overview

Evan Daum is the CEO of Sport Edmonton, leveraging his extensive background in sports marketing and fan engagement from his time as a Vice President with the Edmonton Elks. An alumnus of the University of Alberta with both a BA and an MA, he is a passionate storyteller focused on using sport to unite the community.

Outside of his executive role, Evan is deeply involved in local sports, holding coaching certifications and volunteering to help children get involved in the game. He has even spent time sharpening skates for Sport Central, an organization that helps equip young athletes. He is a hands-on community advocate, passionate about grassroots sports development.

Unique fact: Evan is a published academic, co-authoring an article on the changing labor practices of sports journalists in the digital era.

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Women's Pro Hockey
Actively and publicly advocating for bringing a Professional Women's Hockey League (PWHL) team to Edmonton, viewing the city as primed for a professional women's franchise.
Community Sports
As CEO of Sport Edmonton, he is dedicated to enhancing community through sport, from revitalizing local hockey rinks to supporting various grassroots initiatives.
Fan Engagement
His career with the Edmonton Elks was centered on marketing and fan experience, a focus he brings to his leadership role at Sport Edmonton.

Media Appearances

Sport Central Facebook post announcing Evan Daum as CEO of Sport Edmonton. Featured in Facebook

See Now

Work History

10-2025
Chief Executive Officer at Sport Edmonton
8-2019
Co-Founder & Managing Member at Pinch Hit Media
1-2024 - 9-2025
Vice President, Marketing & Fan Engagement at Edmonton Elks
7-2023 - 1-2024
Director, Marketing and Communications at Edmonton Elks
5-2022 - 7-2023
Senior Manager, Marketing and Communications at Edmonton Elks

Education

2012 - 2014
Master of Arts (MA) from University of Alberta
2008 - 2012
Bachelor of Arts (B.A.) from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 9 Location : Edmonton, Alberta, Canada Job Level : Leadership Designation : Chief Executive Officer at Sport Edmonton
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Insights For Selling To Evan

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evan is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Evan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Evan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Evan take some risk or not?

  • They can take some low-probability risks if needed.

You And Evan

Personality Compatibility


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