Mitali Israni

Trailblazer
DISC Type : DI

Senior Director, International Marketing (EMEA & APAC) at Pantheon

London, England, United Kingdom

Overview

Mitali Israni is a seasoned B2B marketing leader with over 15 years of experience scaling international marketing for pre-IPO tech companies. A London Business School MBA graduate, she specializes in driving revenue growth in EMEA and APAC. Colleagues describe her as data-driven, dedicated, and a standout marketing leader adept at building high-performing teams.

Having lived and worked in London, Mumbai, and Hong Kong, Mitali thrives in dynamic, multicultural environments. Outside of work, she is a health and fitness enthusiast, is training for a diploma in Indian Classical music, and is passionate about animal welfare and education for girls.

Unique fact: Before her successful career in B2B marketing, Mitali was a TV news journalist.

Personality Overview

Achievement-Oriented

Values Relationships

Informal

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. They are charming and can persuade others to support their decisions.

Topics They Care About

Marketing Attribution
Considers it her favorite marketing specialism and frequently speaks on achieving full-funnel, multi-touch attribution by leveraging data and technology.
Sales & Marketing Alignment
Emphasizes that a crucial relationship with sales is key to understanding the buyer's journey and building effective GTM plans that accelerate deals.
Account-Based Marketing (ABM)
Advocates for pragmatic ABM strategies, focusing on tight sales-marketing pods, MQAs over MQLs, and using lean tech stacks to drive revenue.

Media Appearances

Mitali Israni, Senior Director of Marketing at Pantheon. Featured in Spotify

See Now

Work History

10-2025
Senior Director, International Marketing (EMEA & APAC) at Pantheon
6-2025 - 9-2025
B2B Marketing (Advisor) at VEED.IO
2-2024 - 10-2025
Marketing Director, EMEA at dbt Labs
2020 - 1-2024
Marketing Director | Regional Marketing | Demand Generation at Medallia
2018 - 2020
Assistant Director, EMEA Marketing at EY

Education

Master of Business Administration - MBA from London Business School
Education details unavailable from The University of Hong Kong

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Senior Designation : Senior Director, International Marketing (EMEA & APAC) at Pantheon
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Insights For Selling To Mitali

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mitali is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mitali

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Mitali move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Mitali take some risk or not?

  • If necessary, they will be ready to take risks.

You And Mitali

Personality Compatibility


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