Eveline Van Zeeland (Dr.) in

Eveline Van Zeeland (Dr.)

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Assistant Professor Design & Value Creation at University of Twente
📍 Tilburg, North Brabant, Netherlands

Dr. Eveline van Zeeland is an Assistant Professor at the University of Twente, focusing on Design and Value Creation. She is an award-winning author, Design Thinking expert, and founder of the Marketing Design Lab, known for her interdisciplinary approach combining marketing, neuroscience, and design. She holds a PhD from the University of Twente.

Outside of academia, Eveline is passionate about applying design to social issues, serving on the board of a social design foundation and advising a charity for people with dementia. She finds inspiration in nature, enjoys discovering sustainable innovations, and values translating complex science into practical applications.

Unique fact: Her marketing chair is one of the first in the world to be part of a design faculty instead of an economics faculty, reflecting her view of marketing as a creative practice.

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Current Role
Assistant Professor Design & Value Creation
Location
Tilburg, North Brabant, Netherlands
Personality Overview

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Priorities

Topics Eveline cares about

Design Thinking
As an author of multiple books and founder of the Marketing Design Lab, she is an expert in applying design thinking to solve complex real-world problems.
Social Impact
She serves as a board member for social impact organizations, including Foundation We Are, and writes columns about applying data and design within the social work sector.
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Career

Work history

10-2022
Assistant Professor Design & Value Creation
University of Twente
1-2020
Eigenaar Marketing Design Lab
Marketing Design Lab NL
2-2021 - 1-2024
Bestuurssecretaris Foundation We Are
Foundation We Are
3-2019 - 1-2024
Lid werkgroep Consumer Experience & Technology
Retail Innovation Platform
4-2020 - 12-2022
Lid Expertgroep Robots in Retail 2020
ShoppingTomorrow
In the press

Media appearances

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Education
2014 - 2021
PhD
University of Twente
2013 - 2015
Focusopleiding Biologische grondslagen van de psychologie
Open Universiteit
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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