Eveline Van Zeeland (Dr.)

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DISC Type : cd

Assistant Professor Design & Value Creation at University of Twente

Tilburg, North Brabant, Netherlands

Overview

Dr. Eveline van Zeeland is an Assistant Professor at the University of Twente, focusing on Design and Value Creation. She is an award-winning author, Design Thinking expert, and founder of the Marketing Design Lab, known for her interdisciplinary approach combining marketing, neuroscience, and design. She holds a PhD from the University of Twente.

Outside of academia, Eveline is passionate about applying design to social issues, serving on the board of a social design foundation and advising a charity for people with dementia. She finds inspiration in nature, enjoys discovering sustainable innovations, and values translating complex science into practical applications.

Unique fact: Her marketing chair is one of the first in the world to be part of a design faculty instead of an economics faculty, reflecting her view of marketing as a creative practice.

Personality Overview

Demanding

Upfront

ROI Conscious

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Design Thinking
As an author of multiple books and founder of the Marketing Design Lab, she is an expert in applying design thinking to solve complex real-world problems.
Social Impact
She serves as a board member for social impact organizations, including Foundation We Are, and writes columns about applying data and design within the social work sector.
Value Creation
A core part of her professional title and research, her upcoming 2025 book, "Shaping Value, " focuses on redefining marketing as a design-driven, value-centric discipline.

Media Appearances

Eveline has no verified media appearances

Work History

10-2022
Assistant Professor Design & Value Creation at University of Twente
1-2020
Eigenaar Marketing Design Lab at Marketing Design Lab NL
2-2021 - 1-2024
Bestuurssecretaris Foundation We Are at Foundation We Are
3-2019 - 1-2024
Lid werkgroep Consumer Experience & Technology at Retail Innovation Platform
4-2020 - 12-2022
Lid Expertgroep Robots in Retail 2020 at ShoppingTomorrow

Education

2014 - 2021
PhD from University of Twente
2013 - 2015
Focusopleiding Biologische grondslagen van de psychologie from Open Universiteit

More Information

Social Presence :

Prographics :

Exp : N/A Location : Tilburg, North Brabant, Netherlands Job Level : N/A Designation : Assistant Professor Design & Value Creation at University of Twente
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Insights For Selling To Eveline

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch

DONT's

  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eveline is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Eveline

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eveline move?

  • Their decision making speed is somewhere in the middle.
  • Can Eveline take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Eveline

Personality Compatibility


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