Dr. Eveline van Zeeland is an Assistant Professor at the University of Twente, focusing on Design and Value Creation. She is an award-winning author, Design Thinking expert, and founder of the Marketing Design Lab, known for her interdisciplinary approach combining marketing, neuroscience, and design. She holds a PhD from the University of Twente.
Outside of academia, Eveline is passionate about applying design to social issues, serving on the board of a social design foundation and advising a charity for people with dementia. She finds inspiration in nature, enjoys discovering sustainable innovations, and values translating complex science into practical applications.
Unique fact: Her marketing chair is one of the first in the world to be part of a design faculty instead of an economics faculty, reflecting her view of marketing as a creative practice.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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