Evelyn Avila in

Evelyn Avila

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Directora de Ventas Canal Moderno at Kellanova
📍 Mexico City, Mexico

Evelyn is a transformational sales leader with extensive experience in the CPG and Telco sectors, currently serving as Sales Director for the Modern Channel at Kellanova. With an MBA from Tecnológico de Monterrey, she excels in turning around underperforming operations. Colleagues describe her as a visionary, strategic, and results-focused leader.

Outside of her corporate roles, Evelyn shows a strong sense of social responsibility, highlighted by her involvement in community aid initiatives like supporting Guerrero. She has a professional interest in major brands such as The Walt Disney Company and Nestlé, aligning with her deep CPG background and focus on consumer engagement.

She has a proven track record of increasing market share and successfully turning around underperforming business units through innovative commercial strategies.

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Experience
26 Years
Current Role
Directora de Ventas Canal Moderno
Location
Mexico City, Mexico
Personality Overview

How Evelyn shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Evelyn cares about

Business Turnaround
Specializes in transforming underperforming operations by applying innovative commercial strategies and focusing on P&L accountability to drive growth.
Channel Management
Has deep expertise in leading B2B and B2C sales channels, including retail, dealers, and key accounts, across both the CPG and Telco industries.
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Career

Work history

11-2024
Directora de Ventas Canal Moderno
Kellanova
2-2022 - 10-2024
VPGM Channel Management
AT&T, México
3-2019 - 2-2022
Modern Trade Sales Director
Keurig Dr Pepper Inc.
8-2015 - 5-2018
Sales Director Modern Trade Channel
ConAgra Foods México
11-2012 - 8-2015
Head of Sales Retail Channel
SC Johnson & Son
In the press

Media appearances

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Education
2001 - 2003
MBA
Tecnológico de Monterrey
1994 - 1998
Finance
Tecnológico de Monterrey
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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