Evelyn Avila

Commander
DISC Type : D

Directora de Ventas Canal Moderno at Kellanova

Mexico City, Mexico

Overview

Evelyn is a transformational sales leader with extensive experience in the CPG and Telco sectors, currently serving as Sales Director for the Modern Channel at Kellanova. With an MBA from Tecnológico de Monterrey, she excels in turning around underperforming operations. Colleagues describe her as a visionary, strategic, and results-focused leader.

Outside of her corporate roles, Evelyn shows a strong sense of social responsibility, highlighted by her involvement in community aid initiatives like supporting Guerrero. She has a professional interest in major brands such as The Walt Disney Company and Nestlé, aligning with her deep CPG background and focus on consumer engagement.

She has a proven track record of increasing market share and successfully turning around underperforming business units through innovative commercial strategies.

Personality Overview

Strong-Willed

Decisive

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They put a lot of effort into ensuring personal success.

Topics They Care About

Business Turnaround
Specializes in transforming underperforming operations by applying innovative commercial strategies and focusing on P&L accountability to drive growth.
Channel Management
Has deep expertise in leading B2B and B2C sales channels, including retail, dealers, and key accounts, across both the CPG and Telco industries.
High-Performance Teams
Consistently praised for developing and motivating high-performance teams, challenging them to grow and achieve outstanding results.

Media Appearances

Evelyn has no verified media appearances

Work History

11-2024
Directora de Ventas Canal Moderno at Kellanova
2-2022 - 10-2024
VPGM Channel Management at AT&T, México
3-2019 - 2-2022
Modern Trade Sales Director at Keurig Dr Pepper Inc.
8-2015 - 5-2018
Sales Director Modern Trade Channel at ConAgra Foods México
11-2012 - 8-2015
Head of Sales Retail Channel at SC Johnson & Son

Education

2001 - 2003
MBA from Tecnológico de Monterrey
1994 - 1998
Finance from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mexico City, Mexico Job Level : N/A Designation : Directora de Ventas Canal Moderno at Kellanova
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Insights For Selling To Evelyn

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evelyn is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Evelyn

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Evelyn move?

  • If convinced, they can reach decisions quite fast.
  • Can Evelyn take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Evelyn

Personality Compatibility


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