Evgeniya Mynzhanova

Evgeniya Mynzhanova is a senior marketing executive with extensive experience leading global marketing for luxury fashion and jewelry brands like McQueen, Stella McCartney, and De Beers. She specializes in brand communications, commercial marketing, and e-commerce, with a deep understanding of both Western and Eastern consumer markets. Her background includes a Masters in Marketing Management and a Mini MBA in Brand Management.

Evgeniya is a creative, commercially-minded leader skilled in managing geographically diverse teams and a network of agencies and partners to drive global retail growth. Her expertise is rooted in a thorough understanding of the modern consumer landscape, combining high-level strategy with hands-on digital execution across channels like Tmall, Farfetch, and WeChat.

Unique fact: Evgeniya holds an LLM in Corporate Finance Law from the University of Westminster, giving her a distinct legal and financial perspective on brand marketing.