Perdi Prior
Digital Director at Anthropologie
📍 London, England, United Kingdom
Perdi Prior is the Digital Director at Anthropologie, leading their online commercial strategy. A graduate of the University of Westminster, her career showcases deep expertise in e-commerce from senior roles at Jigsaw, New Balance, and Farfetch. Colleagues have described her as diligent and tireless.
Outside of her professional life, she has shown an interest in prominent lifestyle and outdoor apparel brands such as The North Face.
She has built her entire digital career focusing exclusively on the premium fashion and lifestyle retail sector.
Read the full overview →Experience
6 Years
Current Role
Digital Director
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Perdi cares about
Digital Retail Strategy
As Digital Director for Anthropologie and former Head of Digital at Jigsaw, she is responsible for overarching online commercial strategy.
E-commerce Growth
Her experience as an Ecommerce Trading & Optimisation Manager highlights her focus on improving online sales performance and driving revenue.
Career
Work history
6-2025
Digital Director
Anthropologie
7-2023 - 6-2025
Head of Digital
Jigsaw
11-2021 - 7-2023
Ecommerce Trading & Optimisation Manager
New Balance
4-2020 - 11-2021
Ecommerce Trading Manager
JOSEPH
4-2019 - 4-2020
Digital Merchandiser
Farfetch
In the press
Media appearances
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Education
2012 - 2016
Bachelor’s Degree
University of Westminster
Social presence
Other Anthropologie Employees
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