Perdi Prior is the Digital Director at Anthropologie, leading their online commercial strategy. A graduate of the University of Westminster, her career showcases deep expertise in e-commerce from senior roles at Jigsaw, New Balance, and Farfetch. Colleagues have described her as diligent and tireless.
Outside of her professional life, she has shown an interest in prominent lifestyle and outdoor apparel brands such as The North Face.
She has built her entire digital career focusing exclusively on the premium fashion and lifestyle retail sector.
Perdi Prior
Digital Director at Anthropologie
London, England, United Kingdom
Overview
Topics They Care About
Digital Retail Strategy
As Digital Director for Anthropologie and former Head of Digital at Jigsaw, she is responsible for overarching online commercial strategy.
E-commerce Growth
Her experience as an Ecommerce Trading & Optimisation Manager highlights her focus on improving online sales performance and driving revenue.
Digital Team Building
She has actively recruited for key digital roles, such as Online Trading Manager and Performance Marketing Executive, to build out her teams.
Media Appearances
Perdi has no verified media appearances
Work History
6-2025
Digital Director at Anthropologie
7-2023 - 6-2025
Head of Digital at Jigsaw
11-2021 - 7-2023
Ecommerce Trading & Optimisation Manager at New Balance
4-2020 - 11-2021
Ecommerce Trading Manager at JOSEPH
4-2019 - 4-2020
Digital Merchandiser at Farfetch
Education
2012 - 2016
Bachelor’s Degree from University of Westminster
More Information
Social Presence :
Prographics :
Exp : 6
Location : London, England, United Kingdom
Job Level : Mid-senior
Designation : Digital Director at Anthropologie
