Luke Fox

Examiner
DISC Type : cs

Director Of Ecommerce at Ann's Cottage Surf Shops

Rock, England, United Kingdom

Overview

Luke Fox is an accomplished ecommerce director with deep expertise in the surf and action sports retail sector. His career highlights include managing global PPC campaigns, SEM strategies, and driving significant growth through successful website relaunches. He is a graduate of the College of St Mark & St John with a focus on Public Relations.

His long-standing career with surf-centric brands like Anns Cottage and Freestylextreme. com indicates a strong personal passion for the surf lifestyle and culture. He is a collaborative leader who publicly expresses immense pride in his teams achievements and fosters a positive work environment.

Luke once managed one of the UKs largest Google AdWords accounts, spanning campaigns across 18 countries and in 13 different languages.

Personality Overview

Status Quo Seeker

Tough To Convince

Process Oriented

They are thorough and always follow a systematic approach.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Ecommerce Growth
As a Director of Ecommerce, he has a proven track record of driving substantial revenue growth and improving conversion rates through strategic platform migrations and optimizations.
PPC & SEM Strategy
He possesses extensive hands-on experience managing large-scale, global PPC and SEM campaigns for major retailers in the extreme sports industry.
Website Relaunches
He has successfully led major website redevelopment and replatforming projects, expressing great personal pride in their launch and subsequent performance.

Media Appearances

Luke has no verified media appearances

Work History

3-2022
Director Of Ecommerce at Ann's Cottage Surf Shops
3-2021 - 3-2022
Head Of Ecommerce at PROMiXX
1-2013 - 3-2021
Ecommerce Manager at Ann's Cottage Surf
7-2012 - 1-2013
PPC Analyst / Campaign Manager at Freestylextreme.com / Brokenscene.com
4-2007 - 7-2012
Director at Digi-Quick.co.uk

Education

2001 - 2004
Public Relations from College of St Mark & St John

More Information

Social Presence :

Prographics :

Exp : 18 Location : Rock, England, United Kingdom Job Level : Mid-senior Designation : Director Of Ecommerce at Ann's Cottage Surf Shops
URL has been copied!

Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Luke

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Luke take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Luke

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.