Evita Morin

Commander
DISC Type : D

Consultant + Executive Coach at MorinCo, LLC

San Antonio, Texas, United States

Overview

Evita Morin is a consultant and executive coach at MorinCo, LLC, leveraging over 20 years of experience in nonprofit leadership. A Columbia University graduate and Licensed Master Social Worker, she previously served as CEO of Rise Recovery, where she significantly increased revenue and expanded services. People often describe her as strategic, compassionate, influential, and a deep listener.

Driven by a heartfelt desire to see her community flourish, Evita focuses on addressing the systemic barriers that hinder potential. Her personal interests include exploring San Antonios cultural history, architecture, and fine arts. A childhood trauma survivor and a person in active recovery, she finds joy in her family and community service.

She has raised over $30. 5 million in operating and capital dollars, building San Antonio’s first family and youth center for recovery.

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Nonprofit Leadership
Her career is defined by executive roles in major nonprofits, and she now coaches other leaders on vision, strategy, and mission-driven growth.
Major Donor Fundraising
As a CEO, she personally led fundraising efforts that secured over $30. 5 million for critical community infrastructure and services.
Youth Recovery Services
She is passionate about creating supportive systems for young people, having spearheaded San Antonio's first Recovery High School and a 24-hour helpline.

Media Appearances

Podcast Interview: Breaking Cycles, Building Futures. Featured in Rise Recovery

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Evita Morin, Executive Director, Rise Recovery. Featured in YouTube Music (Podcast)

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Work History

4-2026
Consultant + Executive Coach at MorinCo, LLC
9-2025
Certified Professional Coach at Evita Morin, LMSW, Certified Professional Coach
1-2016
Chief Executive Officer at Rise Recovery
1-2011 - 1-2016
Vice President/Assistant Vice President/Et al. at Haven for Hope
6-2009 - 12-2010
Licensed Social Worker at Turning Point Residential Treatment Center

Education

6-2025 - 8-2025
ICF Certification from Lumia Professional Coaching Training Program
2008 - 2009
Masters from Columbia School of Social Work

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Antonio, Texas, United States Job Level : Mid-senior Designation : Consultant + Executive Coach at MorinCo, LLC
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Insights For Selling To Evita

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Evita is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Evita

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Evita move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Evita take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Evita

Personality Compatibility


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