Ewelina Lacka

Balancer
DISC Type : S

Head of Marketing Group at University of Edinburgh Business School

United Kingdom

Overview

Ewelina has no verified overview

Personality Overview

Slow To Decisions

Good Listener

Diplomatic

They are courteous and respectful but practical.  They like following the process even if it takes time to reach any conclusion. They are comfortable taking long term decisions.

Topics They Care About

Ewelina has no verified topics they care about

Media Appearances

Ewelina has no verified media appearances

Work History

8-2025
Head of Marketing Group at University of Edinburgh Business School
8-2022
Reader in Digital Marketing & Analytics at University of Edinburgh Business School
8-2024 - 7-2025
Joint Head of Marketing Group at University of Edinburgh Business School
2-2018 - 7-2018
Lecturer in Marketing at University of Glasgow
8-2014 - 2-2018
Lecturer in Marketing at University of Strathclyde

Education

2011 - 2014
Doctor of Philosophy (Ph.D.) from University of East Anglia
2010 - 2011
Master's Degree from University of East Anglia

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing Group at University of Edinburgh Business School
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Insights For Selling To Ewelina

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Share information about the process and how it would address all concerns
  • Be personal and polite and slightly formal

DONT's

  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t brush off their concerns, their comfort with you will go down
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ewelina is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Ewelina

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Ewelina move?

  • They can be some of the slowest decision makers.
  • Can Ewelina take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Ewelina

Personality Compatibility


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