Fábio Fonseca

Questioner
DISC Type : c

Produtor Internacional at La Difference Eventos e Incentivos

São Paulo, São Paulo, Brazil

Overview

Fábio is a communications and marketing professional with over 10 years of experience creating memorable brand experiences for high-impact brands like BMW and RB Bragantino. A graduate of Pontifícia Universidade Católica de Campinas, he specializes in corporate events, live marketing, and strategic production.

While at Euro Motors, his work contributed to the BMW Group being recognized globally as a reference in Customer Experience.

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brand Experience
A core specialty mentioned throughout his profile, focusing on creating memorable events and activations that connect people with brand values for clients like BMW.
Live Marketing
He has extensive experience transforming ideas into memorable experiences through live marketing actions and brand activations that connect people and values.
Sports Marketing
He was responsible for developing and executing events for the RB Bragantino football club, focusing on guerrilla marketing and community building.

Media Appearances

Fábio has no verified media appearances

Work History

6-2025
Produtor Internacional at La Difference Eventos e Incentivos
10-2024 - 6-2025
Event Coordinator at Euro Motors
3-2023 - 6-2025
Produtor de Eventos - RB Bragantino at Fito Ag.
1-2021
Freelance Producer at Freelance
1-2020 - 12-2020
Executivo de Atendimento at DMC Propaganda

Education

2011 - 2019
Bachelor's degree from Pontifícia Universidade Católica de Campinas

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Produtor Internacional at La Difference Eventos e Incentivos
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Insights For Selling To Fábio

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fábio is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fábio

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fábio move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fábio take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fábio

Personality Compatibility


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