Fabián Lorca

Questioner
DISC Type : c

Regional Team Leader at UNOX México

Mexico City Metropolitan Area

Overview

Fabián Lorca is a Commercial Manager at PROGAIN with 14 years of experience in sales and after-sales customer service. With a background as a Technician in Gastronomy and International Cuisine, he specializes in providing personalized, high-tech equipment solutions and has progressed from chef and marketing roles to team leadership.

His unique foundation as a professional chef provides him with deep insight into client needs within the culinary industry.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

High-Tech Kitchen Equipment
Has extensive experience as an Active Marketing Chef and Regional Team Leader for UNOX, frequently posting about advanced ovens like SPEEDX and BAKERTOP.
Personalized Customer Solutions
His focus is on delivering high-quality, personalized attention to exceed client expectations and ensure their satisfaction and loyalty.
Team Coaching
Recently completed a "Manager As A Coach & Train the Trainer" course, indicating a strong focus on team development and leadership.

Media Appearances

Fabián has no verified media appearances

Work History

1-2023 - 5-2025
Regional Team Leader at UNOX México
11-2020 - 1-2023
Active Marketing Chef UNOX at UNOX S.p.A.
2-2016 - 11-2020
Asesor comercial, Chef Gerente de solución. at KitchenLabs
11-2015 - 1-2016
Chef Corporativo at Go Mart tiendas de conveniencia
4-2013 - 10-2015
Chef Corporativo at Manitowoc Foodservice

Education

2005 - 2009
Tecnico en Gastronomia y Cocina Internacional from Instituto Tecnologico Diego Portales Chile
Education details unavailable from Instituto Diego Portales

More Information

Social Presence :

Prographics :

Exp : 11 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Regional Team Leader at UNOX México
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Insights For Selling To Fabián

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabián is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fabián

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fabián move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fabián take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Fabián

Personality Compatibility


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