Fabio Adegas Faccio

Inquirer
DISC Type : cd

CEO at Lojas Renner S.A

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Fabio Adegas Faccio is the CEO of Lojas Renner S.A., where he has built a career over 22 years, rising from a trainee to the companys leader. He oversees a portfolio of major retail brands, driving strategy with a focus on digital transformation and AI. He holds an MBA from FGV and has completed training at Harvard.

He is recognized as one of the best CEOs in Brazil and emphasizes a human-centric approach to technology, using it to augment employee capabilities and enhance the customer experience. Fabio champions a strong corporate culture and a long-term vision for sustainable growth and profitability.

Unique fact: He began his journey at Lojas Renner as a trainee in 1999 and ascended to the role of CEO within the same organization.

Personality Overview

Judgemental

Hard To Convince

Demanding

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in Retail
He is a proponent of using AI to analyze fashion trends, optimize inventory, and create personalized customer experiences, viewing it as a tool to enhance human decision-making.
ESG & Sustainability
He frequently highlights his company's consistent recognition on the Dow Jones Sustainability Index and top ESG rankings in Brazil, linking these practices directly to long-term shareholder value.
Customer Enchantment
This is a core philosophy he often mentions. He believes the company's purpose is to enchant and exceed customer expectations through all channels and interactions.

Media Appearances

Entrevista com Fabio Faccio, CEO das Lojas Renner S.A. | VEJA S/A. Featured in YouTube

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E‑investidor Convida Fabio Faccio - CEO da Lojas Renner S.A.. Featured in YouTube

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Work History

4-2019
CEO at Lojas Renner S.A
4-2017 - 4-2019
Product Director at Lojas Renner S.A
8-2015 - 4-2017
Director of Operations at Lojas Renner S.A
9-2014 - 8-2015
Store Directory at Lojas Renner S.A
3-2008 - 9-2014
General Store Manager at Lojas Renner S.A

Education

Bachelor from Pontifícia Universidade Católica de São Paulo
Degree Master of Business Administration - MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 38 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : Leadership Designation : CEO at Lojas Renner S.A
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Insights For Selling To Fabio

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabio is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Fabio

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fabio move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Fabio take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Fabio

Personality Compatibility


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