Fabio Mori

Sharpshooter
DISC Type : DC

Enterprise Account Director Telco and Travel - Experience Cloud at Adobe

São Paulo, São Paulo, Brazil

Overview

Fabio Mori is a senior executive at Adobe with over 20 years of experience in digital commerce, technology, and corporate transformation for major companies like Vivo (Telefônica). Colleagues describe him as a visionary, transparent, and collaborative pioneer in the e-commerce market. He holds a degree in Materials Production Engineering from UFSCar.

Outside of his corporate role, Fabio is dedicated to fostering leadership as the founder of FMORI, a strategic mentorship firm, and as a mentor for Endeavor. His personal posts reveal he is an avid reader who draws parallels between literary narratives, like those of Amyr Klink, and high-stakes business decisions.

Fabio has won multiple awards from ABComm, including "Digital Entrepreneur of the Year" and "E-commerce Professional of the Year. "

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

AI-Driven Growth
Promoted an Adobe event titled "Unlocking AI Driven Growth in Financial Services, " showing a professional focus on applying AI to achieve business objectives.
Global Retail
Attended and actively posted about the National Retail Federation (NRF) conference, commenting on the convergence of data, content, and intelligence in the global retail sector.
Digital Transformation
His career at Vivo and Loja do Mecânico centered on leading digital, marketing, and martech transformations to scale profitability and enhance customer experience.

Media Appearances

Fabio has no verified media appearances

Work History

11-2025
Enterprise Account Director Telco and Travel - Experience Cloud at Adobe
6-2025
Founder at FMori
2-2025 - 5-2025
CDMO - Chief Digital Marketing Officer at Loja do Mecânico
4-2023 - 1-2025
Digital Sales and Martech Operations Director B2B and B2C at Vivo (Telefônica Brasil)
4-2021 - 4-2023
Digital Channels Director B2C at Vivo (Telefônica Brasil)

Education

2000 - 2005
Materials Production Engineering from UFSCar - Alumni
2014 - 2014
Programa de Coaching from HAVIK

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Enterprise Account Director Telco and Travel - Experience Cloud at Adobe
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Insights For Selling To Fabio

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabio is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fabio

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Fabio move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Fabio take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Fabio

Personality Compatibility


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