Fabrice Castel

Enigma
DISC Type : idc

Director of Engineering at Rinsed

Toronto, Ontario, Canada

Overview

Fabrice Castel is the Director of Engineering at Rinsed, where he leads the team building a modern CRM for the car wash industry. A graduate of the University of Waterloo, he previously worked at Google on Wear OS and publisher tools for Play Books.

He has specialized experience in optimizing battery life and power consumption for wearables from his time at Google.

Personality Overview

Fast Follower

Challenger

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Vertical SaaS
He is leading the engineering team for Rinsed, a CRM built specifically for the car wash industry, indicating deep expertise in vertically-focused software.
Engineering Leadership
His career shows a rapid progression from Senior Engineer to Director at Rinsed, highlighting his focus on team leadership and management.
Mobile Power Optimization
His previous work at Google specifically focused on improving battery life and power consumption for smartwatches running Wear OS.

Media Appearances

Fabrice has no verified media appearances

Work History

3-2026
Director of Engineering at Rinsed
8-2024 - 3-2026
Engineering Manager at Rinsed
4-2023 - 8-2024
Senior Software Engineer at Rinsed
2-2021 - 3-2023
Software Engineer at Google
7-2018 - 2-2021
Software Engineer at Google

Education

2011 - 2016
BCS from University of Waterloo
Education details unavailable from Lycée Français de Toronto

More Information

Social Presence :

Prographics :

Exp : 10 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Engineering at Rinsed
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Insights For Selling To Fabrice

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fabrice is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Fabrice

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Fabrice move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Fabrice take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Fabrice

Personality Compatibility


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