Fadi Bassil

Sharpshooter
DISC Type : CD

Co-founder | CTO at Ibdaa

London, England, United Kingdom

Overview

Fadi is a B2B SaaS leader with 20 years of experience scaling companies. As Co-founder and CTO of Ibdaa, he guides enterprises in the EMEA/MEA region on AI adoption. He previously scaled Alteryxs EMEA sales engineering team from $15M to $120M ARR. Colleagues describe him as dedicated, trustworthy, and an exceptional leader.

He founded a consultancy that applied machine learning and NLP to business problems as early as 2012, well before the mainstream adoption of these technologies.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Enterprise AI Adoption
His current role at Ibdaa focuses on helping enterprises with AI vendor evaluation, use case development, and implementation planning. He frequently posts about AI productivity tools.
B2B Go-to-Market
A core part of his expertise is helping B2B software vendors with market entry and expansion in the EMEA/MEA region, leveraging his GTM experience.
Scaling Tech Teams
He successfully scaled the Alteryx EMEA sales engineering organization from 3 to over 50 people, demonstrating a clear strength in building and leading technical teams through hyper-growth.

Media Appearances

Fadi has no verified media appearances

Work History

1-2025
Co-founder | CTO at Ibdaa
8-2023
Executive Member at Pavilion
8-2021 - 3-2025
Vice President, Global Customer Support at Incorta
11-2015 - 8-2021
Director - EMEA Sales Engineering at Alteryx
12-2012 - 11-2015
Technical Director at 5W Consulting Ltd

Education

2011 - 2012
MBA from Cranfield School of Management
2001 - 2006
B.Eng. (Distinction) from Lebanese American University

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-founder | CTO at Ibdaa
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Insights For Selling To Fadi

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fadi is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fadi

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Fadi move?

  • They can take decisions very fast if you manage to convince them.
  • Can Fadi take some risk or not?

  • The risks don’t matter much to them.

You And Fadi

Personality Compatibility


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