Fadi Bassil in

Fadi Bassil

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Co-founder | CTO at Ibdaa
📍 London, England, United Kingdom

Fadi is a B2B SaaS leader with 20 years of experience scaling companies. As Co-founder and CTO of Ibdaa, he guides enterprises in the EMEA/MEA region on AI adoption. He previously scaled Alteryxs EMEA sales engineering team from $15M to $120M ARR. Colleagues describe him as dedicated, trustworthy, and an exceptional leader.

He founded a consultancy that applied machine learning and NLP to business problems as early as 2012, well before the mainstream adoption of these technologies.

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Experience
12 Years
Current Role
Co-founder | CTO
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fadi cares about

Enterprise AI Adoption
His current role at Ibdaa focuses on helping enterprises with AI vendor evaluation, use case development, and implementation planning. He frequently posts about AI productivity tools.
B2B Go-to-Market
A core part of his expertise is helping B2B software vendors with market entry and expansion in the EMEA/MEA region, leveraging his GTM experience.
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Career

Work history

1-2025
Co-founder | CTO
Ibdaa
8-2023
Executive Member
Pavilion
8-2021 - 3-2025
Vice President, Global Customer Support
Incorta
11-2015 - 8-2021
Director - EMEA Sales Engineering
Alteryx
12-2012 - 11-2015
Technical Director
5W Consulting Ltd
In the press

Media appearances

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Education
2011 - 2012
MBA
Cranfield School of Management
2001 - 2006
B.Eng. (Distinction)
Lebanese American University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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