Fadi Maalouf

Sharpshooter
DISC Type : CD

CTO - Director IPP & EPC Renewable Energy at Dii Desert Energy

United Arab Emirates

Overview

Fadi Maalouf is a senior renewable energy executive with over 25 years of experience, currently serving as the CTO and Director of IPP & EPC at Dii Desert Energy. He is a PMP-certified professional with a BE from the American University of Beirut, specializing in green hydrogen, ammonia, and utility-scale power plants. Colleagues describe him as dedicated, trustworthy, and a perfectionist.

Fadi is a recognized thought leader, authoring editorials and speaking at conferences on critical energy topics. He frequently analyzes emerging technologies and market trends within the MENA region, focusing on decarbonization and the transition to net-zero emissions.

He has authored detailed professional publications, including a comprehensive project finance management plan for utility-scale solar PV power plants.

Personality Overview

Precise But Practical

Thorough Evaluator

Fast But Analytical

They do not care very much about building rapport or relationships.  They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others.

Topics They Care About

Energy Storage
He recently authored a detailed editorial titled "MENA Energy Storage: Boom or Bust? " analyzing the exponential growth and key technologies like BESS and PHES in the region.
Carbon Capture (CCS)
He writes about Carbon Capture and Storage as a critical technology for the energy transition, particularly for decarbonizing hard-to-abate sectors in the MENA region.
Green Hydrogen & PtX
His professional focus includes Power-to-X (PtX) and green molecules like hydrogen and ammonia, a core part of his role and expertise in renewable energy derivatives.

Media Appearances

The Rise of Green Molecules by Fadi Maalouf, CTO, Dii Desert Energy. Featured in YouTube

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Work History

5-2017
CTO - Director IPP & EPC Renewable Energy at Dii Desert Energy
4-2017
CTO - Director IPP & EPC Renewable Energy at HHM Engineering & Contracting LLC
7-2011 - 3-2017
Sr. Manager Renewable Energy / Sr. Business Manager at M+W Group
1-1999 - 6-2011
Manager - Renewable Energy Division at SIS Dubai UAE
1-1996 - 12-1998
Project Manager - Renewable Energy Division at SIS Dubai UAE

Education

1989 - 1993
BE from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 31 Location : United Arab Emirates Job Level : Leadership Designation : CTO - Director IPP & EPC Renewable Energy at Dii Desert Energy
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Insights For Selling To Fadi

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fadi is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Fadi

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Fadi move?

  • If convinced, they can reach decisions quite fast.
  • Can Fadi take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Fadi

Personality Compatibility


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