Fahrzin Hemmati

Enthusiast
DISC Type : i

Founder at SonicInfra

San Francisco Bay Area, United States

Overview

Fahrzin is the Founder of SonicInfra, a company focused on optimizing CI/CD infrastructure. His expertise is rooted in his background in autonomous vehicle software, having served as Head of Engineering at Applied Intuition and as a Software Engineer at Waymo. He earned his Bachelor of Science from the University of California, Berkeley.

As a self-described software generalist and hardware hobbyist, Fahrzin possesses a deep interest in the core principles of computing. His passions extend to distributed systems, operating systems, compilers, and computer architecture, reflecting a comprehensive engagement with technology both professionally and personally.

Unique fact: Fahrzin has deep expertise in developing the software that powers self-driving hardware, gained from his foundational work at industry leaders Waymo and Applied Intuition.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Engineering Velocity
He believes CI/CD should be a system to accelerate engineering, focusing on removing bottlenecks like debugging infrastructure failures and fixing broken test runners.
Cloud Cost Optimization
He is focused on solving unpredictable cloud bills for CI/CD, arguing that costs shouldn't spike when build volumes increase during critical launch periods.
DevOps Empowerment
Advocates for supercharging, not replacing, DevOps teams. He emphasizes providing them with better visibility and tools to help them ship faster and more reliably.

Media Appearances

Fahrzin has no verified media appearances

Work History

1-2024
Founder at SonicInfra
2-2025
CIO at Jurin AI
2-2023 - 1-2024
COO at Reviewable
10-2017 - 2-2023
Head of Engineering at Applied Intuition
9-2015 - 10-2017
Software Engineer at Waymo

Education

2007 - 2011
Bachelor of Science from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 10 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder at SonicInfra
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Insights For Selling To Fahrzin

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fahrzin is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Fahrzin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Fahrzin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Fahrzin take some risk or not?

  • They can take some low-probability risks if needed.

You And Fahrzin

Personality Compatibility


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