Faith Carter

Examiner
DISC Type : cs

Account Director at Fingerpaint Group

New York, New York, United States

Overview

Faith Carter is a solutions-oriented account lead specializing in oncology pharmaceutical advertising. With a background in public relations and business from the University of Rhode Island, she has a proven record of managing high-profile accounts for clients like Johnson & Johnson, Pfizer, and Novartis.

Outside of work, Faith is a yoga enthusiast and a passionate animal lover, identifying as a "cat mom" and a repeat foster parent. She is a resident and vocal supporter of New York City, embracing life in the metropolis.

Unique fact: Faith publicly shared her decision to leave a prior role to prioritize her mental health and well-being.

Personality Overview

Tough To Convince

Late Adopter

Process Oriented

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Oncology Advertising
Her entire career is dedicated to oncology, leading strategy for major pharmaceutical brands like DARZALEX, IBRANCE, and Imfinzi.
Radioligand Therapies
She has specific experience in this cutting-edge treatment area from her work on the Novartis LUTATHERA and Pluvicto accounts.
Mental Health Advocacy
Publicly posted about leaving a job that was no longer serving her mental health, showing she values professional and personal well-being.

Media Appearances

Faith has no verified media appearances

Work History

2-2025
Account Director at Fingerpaint Group
1-2025 - 2-2025
Group Account Supervisor at Fingerpaint Group
10-2019
Copywriter at Freelance
10-2023 - 2-2025
Account Supervisor at IPG Health
1-2023 - 10-2023
Account Supervisor at Biolumina

Education

2016 - 2018
Bachelor's degree from University of Rhode Island
2016 - 2018
Bachelor's degree from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Mid-senior Designation : Account Director at Fingerpaint Group
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Insights For Selling To Faith

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Faith is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Faith

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Faith move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Faith take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Faith

Personality Compatibility


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