Farhad Safikhani

Observer
DISC Type : ic

Director of Engineering at Knowledgehook

Greater Toronto Area, Canada

Overview

Farhad is the Director of Engineering at Knowledgehook, where he leads high-performing teams in developing an EdTech and gaming platform. He is described as an inspiring and hands-on leader with expertise in SAAS, LiveOps, and architecture. He holds a Bachelor of Arts from York University and an AWS certification in Enterprise Security.

Outside of his primary role, Farhad is a passionate game developer with a background as an indie developer and an instructor for the next generation of coders. His personal interests in major gaming companies like Electronic Arts and Blizzard Entertainment underscore his deep engagement with the industry.

He once solo-developed a promotional game for a cellphone carrier that garnered over 700, 000 engagements on Snapchat.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Engineering Leadership
He focuses on servant leadership, overhauling engineering culture, and empowering teams to be innovative and efficient in a remote-first environment.
EdTech x Gaming
He architects and leads the development of platforms that merge educational technology with gaming to measurably improve student math scores.
AI in Engineering
He is actively thinking about and sharing strategies for how engineering leaders can successfully encourage their departments to adopt and utilize AI.

Media Appearances

Farhad has no verified media appearances

Work History

1-2024
Director of Engineering at Knowledgehook
6-2021 - 1-2024
Engineering Manager at Knowledgehook
3-2018 - 5-2021
Senior Software Engineer II at Zynga
10-2017 - 3-2018
Game Development Program Instructor at Toronto Film School
8-2017 - 3-2018
Indie Game Dev | Relish Studios at Relish Studios

Education

2011 - 2014
Bachelor of Arts (BA) from York University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : Director of Engineering at Knowledgehook
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Insights For Selling To Farhad

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farhad is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Farhad

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Farhad move?

  • They like to analyze well and then make their decisions.
  • Can Farhad take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Farhad

Personality Compatibility


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