Farra Canada

Wildcard
DISC Type : isc

Senior Account Based Marketing Manager at Observe.AI

Greensboro--Winston-Salem--High Point Area, United States

Overview

Farra has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Farra has no verified topics they care about

Media Appearances

Farra has no verified media appearances

Work History

1-2025
Senior Account Based Marketing Manager at Observe.AI
8-2022 - 7-2024
Manager, Field Marketing & ABM at Bandwidth Inc.
9-2021 - 8-2022
Marketing Programs & ABM Manager II at Bandwidth Inc.
2-2021 - 9-2021
Digital Marketing Manager at Visier Inc.
9-2019 - 1-2021
Marketing Manager at Veritas Collaborative, LLC

Education

2013 - 2017
Bachelor’s Degree from University of North Carolina Wilmington

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Middle Designation : Senior Account Based Marketing Manager at Observe.AI
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Insights For Selling To Farra

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farra is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Farra

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Farra move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Farra take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Farra

Personality Compatibility


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