Farrukh Aman

Questioner
DISC Type : c

VP, Corporate and Retail Banking at WRITER

Toronto, Ontario, Canada

Overview

Farrukh Aman is the VP of Corporate and Retail Banking at Writer, driving AI transformation in financial services. With 17 years of experience, primarily at Scotiabank, he has a proven track record in leading business transformation, digitizing loan processes, and implementing SaaS platforms like Salesforce. He holds an MBA from Cornell University.

After a long career spearheading digital transformation within a major international bank, he has pivoted to a leadership role at a full-stack generative AI platform.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Enterprise GenAI
Currently leads the Corporate and Retail Banking division for Writer, a generative AI platform, focusing on applying AI to transform financial services.
Banking Modernization
He has extensive experience leading digital transformations, including implementing Salesforce FSC and nCino to modernize loan origination and customer onboarding.
Data-Driven Pricing
Implemented pricing tool Precision Lender at a previous role to shift the commercial bank to a data-driven pricing model and improve margins.

Media Appearances

Farrukh has no verified media appearances

Work History

1-2026
VP, Corporate and Retail Banking at WRITER
4-2025 - 2-2026
Head Commercial Technology and Transformation at Scotiabank
2-2024 - 5-2025
Director and Lead, Business Transformation, International Corporate & Commercial Banking at Scotiabank
3-2021 - 1-2024
Director and Lead, Business Transformation, Commercial Banking at Scotiabank
5-2018 - 2-2021
Director, Business Transformation, Commercial Banking at Scotiabank

Education

2018 - 2020
Master of Business Administration - MBA from Cornell University
Bachelor of Arts - BA from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toronto, Ontario, Canada Job Level : Senior Designation : VP, Corporate and Retail Banking at WRITER
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Insights For Selling To Farrukh

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Farrukh is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Farrukh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Farrukh move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Farrukh take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Farrukh

Personality Compatibility


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