Fatima is a results-driven CPG sales leader in Alberta, focused on growing brands in the spirit and beverage sector. With a background in managing complex sales cycles and onboarding over 200 clients in a previous role, she excels at building relationships and executing retail strategy. She holds a Bachelor of Science from the University of Ottawa.
Deeply interested in the future of the consumer goods space, Fatima is passionate about wellness and ingredient innovation. Her focus lies where purpose-driven products meet high performance, indicating a commitment to quality and meaningful brand stories. This aligns with her professional goal to support and grow emerging brands.
She has successfully transitioned her skills from hospitality and appliance sales to the dynamic spirit and beverage industry.
Read the full overview →They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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