Fatima Tarabi

Observer
DISC Type : ic

Territory Sales at TOPIKOS Spirit & Beverage Company Inc.

Edmonton, Alberta, Canada

Overview

Fatima is a results-driven CPG sales leader in Alberta, focused on growing brands in the spirit and beverage sector. With a background in managing complex sales cycles and onboarding over 200 clients in a previous role, she excels at building relationships and executing retail strategy. She holds a Bachelor of Science from the University of Ottawa.

Deeply interested in the future of the consumer goods space, Fatima is passionate about wellness and ingredient innovation. Her focus lies where purpose-driven products meet high performance, indicating a commitment to quality and meaningful brand stories. This aligns with her professional goal to support and grow emerging brands.

She has successfully transitioned her skills from hospitality and appliance sales to the dynamic spirit and beverage industry.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

CPG Brand Growth
Her current role and professional summary highlight a focus on growing brands, launching products, and driving strategic growth for spirits and ready-to-drink beverages.
Retail Execution
Manages relationships and programs with major Canadian retailers like Loblaws and Sobeys, designing custom in-store promotions like stackers and shelf talkers.
Wellness Innovation
Her introduction states she is "excited about the future of wellness and ingredient innovation, " showing a personal and professional passion for this area.

Media Appearances

Fatima has no verified media appearances

Work History

7-2020
Territory Sales at TOPIKOS Spirit & Beverage Company Inc.
3-2018 - 5-2020
Senior Account Executive at Canadian Appliance Source
8-2012 - 1-2018
Coordinator at Civeo North America

Education

9-2009 - 5-2011
Bachelor of Science - BS from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 13 Location : Edmonton, Alberta, Canada Job Level : N/A Designation : Territory Sales at TOPIKOS Spirit & Beverage Company Inc.
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Insights For Selling To Fatima

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fatima is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Fatima

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Fatima move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Fatima take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Fatima

Personality Compatibility


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