Federica Manzoni

Questioner
DISC Type : c

Head of MINI Italy at BMW Group Italia

Italy

Overview

Federica has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Federica has no verified topics they care about

Media Appearances

Federica has no verified media appearances

Work History

1-2023
Head of MINI Italy at BMW Group Italia
3-2022 - 1-2023
Head of Digital Hub Project at BMW Group Italia
4-2020 - 3-2022
BMW Group Marketing Services and Customer Care Manager at BMW Group Italia
4-2014 - 4-2020
BMW Brand Communication Manager at BMW Group Italia
11-2012 - 3-2014
Marketing Manager BMW Milano at BMW MILANO

Education

2008 - 2008
Marketing from SDA Bocconi
1999 - 2004
Marketing and Communication from IULM University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Italy Job Level : Mid-senior Designation : Head of MINI Italy at BMW Group Italia
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Insights For Selling To Federica

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federica is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Federica

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Federica move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Federica take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Federica

Personality Compatibility


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