Federico Bonizzoni

Energizer
DISC Type : I

Digital Trade Marketing Specialist at Electrolux Group

Milan, Lombardy, Italy

Overview

Federico is a Brand Specialist at Electrolux Group, where he defines and executes marketing plans and brand activations. Holding a Masters degree from Bologna Business School, he has progressed internally from an internship, demonstrating expertise in full-funnel initiatives and strategic coordination across departments.

He has an interest in learning new languages, having taken an introductory Dutch course. His studies also suggest a curiosity for public affairs, specifically related to leveraging European Union resources for regional growth and development.

Unique fact: He has studied how to leverage European Union resources for city and regional development.

Personality Overview

Enthusiastic

Big Picture Person

Relationship Oriented

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Brand Management
He is responsible for the definition and execution of marketing plans, brand activations, and coordinating with multiple suppliers and internal teams at Electrolux.
Digital Marketing
Previously served as a Digital Trade Marketing Specialist at Electrolux Group, indicating a background in leveraging digital channels for brand and product promotion.
Marketing Strategy
His experience includes identifying target markets, analyzing market trends, and developing marketing plans with clear objectives, tools, and actions.

Media Appearances

Federico has no verified media appearances

Work History

7-2024
Digital Trade Marketing Specialist at Electrolux Group
3-2022 - 6-2024
Brand Management Specialist at Electrolux Group
8-2021 - 2-2022
Brand marketing Internship at Electrolux Group
2-2021 - 7-2021
Marketing Internship at Liu Jo S.p.A
10-2019 - 9-2020
Operations Associate at Deliveroo

Education

1-2020 - 11-2021
Master Universitario from Bologna Business School
2016 - 2019
Master of Arts - MA from Università di Pavia

More Information

Social Presence :

Prographics :

Exp : 5 Location : Milan, Lombardy, Italy Job Level : Junior Designation : Digital Trade Marketing Specialist at Electrolux Group
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Federico

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Federico take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Federico

Personality Compatibility


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