Federico Russi

Doer
DISC Type : sd

Chief Creative Officer at GUT Mexico City

Mexico City, Mexico

Overview

Federico has no verified overview

Personality Overview

Results Focused

Risk-Accepting

Long-term Focused

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Federico has no verified topics they care about

Media Appearances

Federico has no verified media appearances

Work History

3-2025
Chief Creative Officer at GUT Mexico City
1-2024 - 3-2025
CEO at Leo Burnett & Chief Creative Officer at Publicis Groupe MX at Leo Burnett
11-2022 - 3-2024
CCO Publicis Groupe MX / CCO Le Pub MX / CCO Publicis W MX at Publicis Groupe
6-2022 - 5-2023
Global Head Creative | Advisor at DEUNA
7-2021 - 6-2022
Head of Creative Latam at Bitso

Education

Federico has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Mexico City, Mexico Job Level : Leadership Designation : Chief Creative Officer at GUT Mexico City
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Insights For Selling To Federico

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Federico is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Federico

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Federico move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Federico take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Federico

Personality Compatibility


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