Fedra D.

Critic
DISC Type : C

Director, Strategic Marketing & Partner Programs at UCLA Health

Los Angeles, California, United States

Overview

Fedra has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Fedra has no verified topics they care about

Media Appearances

Fedra has no verified media appearances

Work History

3-2024
Director, Strategic Marketing & Partner Programs at UCLA Health
1-2022 - 5-2024
Director Marketing Strategy at UCLA Health
11-2018 - 5-2022
Director of Community Engagement & International Partnerships at UCLA Health
8-2015 - 11-2018
Director of External Relations at UCLA Center for World Health at University of California, Los Angeles
2-2007 - 7-2015
Business Partner at Ezy Consulting Inc

Education

2013 - 2014
Masters of Science in Health Communication from Boston University
1985 - 1988
BBA from European University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Director, Strategic Marketing & Partner Programs at UCLA Health
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Insights For Selling To Fedra

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fedra is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Fedra

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Fedra move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fedra take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fedra

Personality Compatibility


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