Felicia Cheng, CPCC

Judge
DISC Type : Dc

Director - Global Wellbeing & Mental Health at Salesforce

El Dorado Hills, California, United States

Overview

Felicia Cheng is the Director of Global Wellbeing & Mental Health at Salesforce, where she designs strategies to help employees thrive. An alumna of Rutgers University and a Certified Professional Co-Active Coach (CPCC), she focuses on integrating wellbeing into the work environment to drive performance and resilience, backed by a history of being recognized as a leader.

Outside of her corporate role, Felicia is deeply passionate about cultural education and giving back. This interest led her to take a personal sabbatical, during which she traveled to over 16 countries to volunteer and learn. Her experiences include teaching English in a remote Mongolian village and collaborating with Tibetan monks in Nepal.

Unique fact: She co-created Salesforces internal wellbeing brand, "Camp B-Well, " and published public-facing trainings to share its principles.

Personality Overview

Generally Skeptic

Fast But Wary

Demanding

They like to move fast and expect the same from others.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

Workplace Wellbeing
Her entire career at Salesforce is dedicated to employee wellbeing, focusing on mental health, burnout prevention, and creating thriving, human-centric work cultures.
Global Strategy
Designs and leads global strategies for mental health and wellbeing, with a focus on localizing initiatives for a worldwide workforce.
Caregiver Support
Passionate about building a sustainable workforce by supporting employees with caregiving responsibilities, from family planning to elder care needs.

Media Appearances

Felicia Cheng, Director of Global Wellbeing and Mental Health at Salesforce joins the Executive Council. Featured in Happiness Camp

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What is the Salesforce Director of Global Wellbeing & Mental Health's role?. Featured in Facebook (Lyra Health)

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Work History

8-2021
Director - Global Wellbeing & Mental Health at Salesforce
8-2019 - 8-2021
Sr. Manager - Wellbeing and Life Stages Benefits at Salesforce
9-2017 - 8-2019
Employee Success - Benefits Program Manager at Salesforce
4-2015 - 2-2016
Volunteer and Student of Culture at Traveling The World
9-2013 - 4-2015
Strategic Sourcing Manager - Indirect at BD

Education

2006 - 2010
BS from Rutgers University
Certificate Program from Cornell University

More Information

Social Presence :

Prographics :

Exp : 14 Location : El Dorado Hills, California, United States Job Level : Mid-senior Designation : Director - Global Wellbeing & Mental Health at Salesforce
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Insights For Selling To Felicia

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felicia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Felicia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Felicia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Felicia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Felicia

Personality Compatibility


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