Felicita Holsztejn

Trailblazer
DISC Type : DI

General Manager - Solution Sales Netherland at Microsoft

Amsterdam, North Holland, Netherlands

Overview

Felicita Holsztejn is a General Manager at Microsoft Netherlands, leading a team of 200 to drive AI-led digital transformation for enterprise clients. With over 15 years of experience across the US, Latin America, and Europe, her career includes strategic roles at Salesforce and McKinsey. She holds an MBA from MIT Sloan.

Felicita is passionate about understanding consumer and customer behaviors in relation to products and brands. She is a strong advocate for sports as a method for strengthening both the mind and body, incorporating physical activity into her personal life for wellness and resilience.

She firmly believes that companies have a crucial role to play in addressing global issues and should act as role models for positive change.

Personality Overview

Friendly But Fast

Informal

Charismatic

A combination of speed and relationship gets the best response from them.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

AI-led Transformation
Her current role focuses on leading her team to help enterprise customers adopt AI-driven solutions and make Microsoft their platform of choice.
Business Applications
She has held multiple leadership roles focused on Business Applications sales at Microsoft, including leading the division for the EMEA region.
Customer Behavior
Expresses a strong personal passion for understanding how consumers and customers experience and interact with products, services, and brands.

Media Appearances

Felicita has no verified media appearances

Work History

3-2025
General Manager - Solution Sales Netherland at Microsoft
2-2023 - 3-2025
EMEA Lead, Business Applications at Microsoft
5-2022 - 2-2023
Global Business Applications Sales Lead for Financial Services at Microsoft
1-2021 - 4-2022
RVP, Global Head of Digital Transformation, EPC at Salesforce
1-2021
Senior Director Strategic Accounts, Nordics at Salesforce

Education

Master of Business Administration - MBA from MIT Sloan School of Management
1999 - 2002
Master of Science - MS from Télécom Paris

More Information

Social Presence :

Prographics :

Exp : 4 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : General Manager - Solution Sales Netherland at Microsoft
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Insights For Selling To Felicita

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felicita is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Felicita

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Felicita move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Felicita take some risk or not?

  • If necessary, they will be ready to take risks.

You And Felicita

Personality Compatibility


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