Felipe Baracchini is a Creative and Strategy Director with over 20 years of experience leading brand, product, and experience projects. He has worked with major companies like AB InBev and the World Surf League, consistently bridging creative vision with strategic execution. People describe him as dynamic, creative, a committed team player, and a professional with great energy.
Felipes passion for surf culture has deeply influenced his career, from his time at the World Surf League to founding surf-related startups. This passion drives him to innovate within the sports market, merging it with his expertise in technology and community building. He also holds a degree from ESPM Escola Superior de Propaganda e Marketing.
He co-founded the world’s first community-led surf brand, Surf Junkie Club, and sold out 3, 280 NFTs in just 60 hours, successfully blending culture with Web3 technology.
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