Felipe B.

Activist
DISC Type : Cd

Creative & Strategy Director at Baraca

Greater São Paulo Area, Brazil

Overview

Felipe Baracchini is a Creative and Strategy Director with over 20 years of experience leading brand, product, and experience projects. He has worked with major companies like AB InBev and the World Surf League, consistently bridging creative vision with strategic execution. People describe him as dynamic, creative, a committed team player, and a professional with great energy.

Felipes passion for surf culture has deeply influenced his career, from his time at the World Surf League to founding surf-related startups. This passion drives him to innovate within the sports market, merging it with his expertise in technology and community building. He also holds a degree from ESPM Escola Superior de Propaganda e Marketing.

He co-founded the world’s first community-led surf brand, Surf Junkie Club, and sold out 3, 280 NFTs in just 60 hours, successfully blending culture with Web3 technology.

Personality Overview

Perfectionist

Value Conscious

Logical And Quick

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Creative Strategy
His core role for over 20 years, focusing on aligning creativity, strategy, and project delivery for global brands and platforms like ABInBev and the World Surf League.
Surf Culture
A lifelong passion that he has professionally integrated into his work, including roles at the World Surf League and founding multiple surf-related ventures like Surf Junkie Club.
Web3 & Community
Co-founded Surf Junkie Club, a Web3 project using NFTs to build a community, and led marketing for a Web3 venture capital firm.

Media Appearances

Felipe has no verified media appearances

Work History

12-2022
Creative & Strategy Director at Baraca
5-2014
Broadcast Production & Creative Lead at World Surf League
2-2025
Festivals, Campaigns & Portfolio - Guest Professor at ESPM Escola Superior de Propaganda e Marketing
12-2021
Founder & Head of Product and Business at Surf Junkie Club
5-2025 - 9-2025
Head of Marketing at Kilonova Ventures

Education

2002 - 2006
Degree from ESPM Escola Superior de Propaganda e Marketing
2-2019 - 9-2020
Specialization from Integra Núcleo Brasileiro de Desenvolvimento Humano

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater São Paulo Area, Brazil Job Level : Mid-senior Designation : Creative & Strategy Director at Baraca
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Felipe

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • Their decision making speed is somewhere in the middle.
  • Can Felipe take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Felipe

Personality Compatibility


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