Felipe B. in

Felipe B.

Activist · DISC type Cd
Creative & Strategy Director at Baraca
📍 Greater São Paulo Area, Brazil

Felipe Baracchini is a Creative and Strategy Director with over 20 years of experience leading brand, product, and experience projects. He has worked with major companies like AB InBev and the World Surf League, consistently bridging creative vision with strategic execution. People describe him as dynamic, creative, a committed team player, and a professional with great energy.

Felipes passion for surf culture has deeply influenced his career, from his time at the World Surf League to founding surf-related startups. This passion drives him to innovate within the sports market, merging it with his expertise in technology and community building. He also holds a degree from ESPM Escola Superior de Propaganda e Marketing.

He co-founded the world’s first community-led surf brand, Surf Junkie Club, and sold out 3, 280 NFTs in just 60 hours, successfully blending culture with Web3 technology.

Read the full overview →
Experience
11 Years
Current Role
Creative & Strategy Director
Job Level
Mid-senior
Location
Greater São Paulo Area, Brazil
Personality Overview

How Felipe shows up

Perfectionist
Value Conscious
Logical And Quick

They care equally about the product and its potential impact. They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Felipe cares about

Creative Strategy
His core role for over 20 years, focusing on aligning creativity, strategy, and project delivery for global brands and platforms like ABInBev and the World Surf League.
Surf Culture
A lifelong passion that he has professionally integrated into his work, including roles at the World Surf League and founding multiple surf-related ventures like Surf Junkie Club.
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Career

Work history

12-2022
Creative & Strategy Director
Baraca
5-2014
Broadcast Production & Creative Lead
World Surf League
2-2025
Festivals, Campaigns & Portfolio - Guest Professor
ESPM Escola Superior de Propaganda e Marketing
12-2021
Founder & Head of Product and Business
Surf Junkie Club
5-2025 - 9-2025
Head of Marketing
Kilonova Ventures
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2006
Degree
ESPM Escola Superior de Propaganda e Marketing
2-2019 - 9-2020
Specialization
Integra Núcleo Brasileiro de Desenvolvimento Humano
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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