Felipe Baeta in

Felipe Baeta

Critic · DISC type C
Senior Business Advisor at DealMaker
📍 São Paulo, São Paulo, Brazil

Felipe Baeta is the Founder and CEO of Piwi®, a boutique health insurance brokerage focused on entrepreneurs and executives. He is also a professor at Link School of Business, teaching new venture creation. Colleagues describe him as a visionary entrepreneur and an incredible strategist, highlighting his ability to build trust and genuine connections.

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Experience
14 Years
Current Role
Senior Business Advisor
Job Level
Leadership
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Felipe shows up

Critic
Objective Thinker
Information Seeker

It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Felipe cares about

Health Insurance Innovation
As CEO of Piwi®, he is focused on solving health plan challenges for SMEs, using a digital platform combined with human-centric service to improve the customer experience.
Entrepreneurship Education
He is a professor at Link School of Business and has an academic background in Business Opportunity Recognition. He formerly worked for Endeavor, supporting entrepreneurs.
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Career

Work history

2-2026
Senior Business Advisor
DealMaker
12-2023
Board Member
Instituto Devolver
7-2023
Member
Beacon Founders
7-2023
Professor
Link School of Business
1-2019
Founder & CEO
Piwi®
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2005 - 2009
Bachelors
Insper Instituto de Ensino e Pesquisa
2011 - 2013
Master of Science
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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