Felipe Daemon
Login to view DISC.Felipe Daemon is the Vice President for the Citroën Brand in South America, leveraging his background as an economist to drive brand transformations. He has a proven record of increasing profitability and market share for major automotive brands like Peugeot and Fiat, including leading the successful launch of the New Strada.
Felipe has a keen interest in the strategies of iconic global companies, particularly how innovators like IBM and storytellers like The Walt Disney Company build and sustain their brands. This suggests a passion for understanding the blend of technology, creativity, and business strategy that defines enduring success.
Under his leadership, the Peugeot brand achieved a remarkable 88% growth in market share in South America over four years.
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