Felipe Daemon

Critic
DISC Type : C

Vice President - Citroën Brand South America at Stellantis South America

Greater São Paulo Area, Brazil

Overview

Felipe Daemon is the Vice President for the Citroën Brand in South America, leveraging his background as an economist to drive brand transformations. He has a proven record of increasing profitability and market share for major automotive brands like Peugeot and Fiat, including leading the successful launch of the New Strada.

Felipe has a keen interest in the strategies of iconic global companies, particularly how innovators like IBM and storytellers like The Walt Disney Company build and sustain their brands. This suggests a passion for understanding the blend of technology, creativity, and business strategy that defines enduring success.

Under his leadership, the Peugeot brand achieved a remarkable 88% growth in market share in South America over four years.

Personality Overview

Critic

Negotiator

ROI Driven

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Brand Turnaround
He has a proven track record of leading brand repositioning efforts and driving significant growth, notably achieving an 88% market share increase for Peugeot in South America.
Automotive Marketing
His career is centered on automotive marketing and brand management, leading product lineup renewals and new communication plans for brands like Citroën, Peugeot, and Fiat.
Data-Driven Profitability
Leverages his financial background to enhance operational efficiency and profitability through data analysis, significantly increasing profit pool shares in previous roles.

Media Appearances

Felipe has no verified media appearances

Work History

5-2024
Vice President - Citroën Brand South America at Stellantis South America
4-2021 - 5-2024
Vice President Peugeot Brand South America at Stellantis
10-2019 - 3-2021
Brand & Product Marketing Manager at FCA Fiat Chrysler Automobiles
8-2018 - 9-2019
Marketing Mix Manager at FCA Fiat Chrysler Automobiles
7-2017 - 7-2018
Talent Program: Executives Development at FCA Fiat Chrysler Automobiles

Education

2019 - 2019
Certificate from Insper Instituto de Ensino e Pesquisa
2007 - 2010
Bachelor's degree from Ibmec

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater São Paulo Area, Brazil Job Level : Senior Designation : Vice President - Citroën Brand South America at Stellantis South America
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Insights For Selling To Felipe

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felipe is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Felipe

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Felipe move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Felipe take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Felipe

Personality Compatibility


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