Felix Baudenbacher

Questioner
DISC Type : c

Managing Director at NEED Ice Cream

London, England, United Kingdom

Overview

Felix is the Founder and Managing Director of NEED Ice Cream, a London-based company creating premium, dairy- and gluten-free ice cream sandwiches. A graduate of Central Saint Martins, he pivoted his career after two decades as an internationally exhibited fine artist to launch his sustainably focused food brand.

He often reflects on his significant career change from a long-standing fine artist to a food entrepreneur in his forties. His background includes 13 solo exhibitions across the UK, Germany, Switzerland, and the USA, which has shaped his creative approach to his current business venture.

After a 20-year career as a successful fine artist, he started a plant-based ice cream company.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Career Reinvention
He frequently discusses his journey of making a significant career change in his early forties from a fine artist to a food entrepreneur.
Plant-Based Foods
As the founder of NEED Ice Cream, he is focused on creating premium dairy- and gluten-free products that are "deliciously inclusive. "
Sustainable Business
His company's ethos includes being "locally crafted" and "sustainably made, " indicating a commitment to responsible business practices.

Media Appearances

Felix has no verified media appearances

Work History

8-2019
Managing Director at NEED Ice Cream
6-1998 - 7-2019
Independent Fine Artist (Painter) at Studio Felix Baudenbacher

Education

9-1998 - 7-2002
Bachelor of Arts - BA from Central Saint Martins, University of The Arts London

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at NEED Ice Cream
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Insights For Selling To Felix

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felix is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Felix

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Felix move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Felix take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Felix

Personality Compatibility


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