Femi Ashiyanbi

Doer
DISC Type : ds

Angel Investor/ Strategic Business Advisor at The Zen Project

United Kingdom

Overview

Femi Ashiyanbi is a senior commercial leader specializing in transforming ecosystems into scalable revenue engines for SaaS, AI, and travel-tech companies. He excels in GTM strategy, strategic alliances, and market expansion. Colleagues describe him as results-driven, proactive, and a strong negotiator, holding an Executive MBA from Warwick Business School.

He is also an Angel Investor and Strategic Business Advisor, supporting early-stage startups with commercial modeling and investor readiness.

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Scaling Partner Ecosystems
He has a proven track record of building and scaling partner ecosystems from the ground up to accelerate revenue and market reach for technology companies.
Go-To-Market Strategy
A core focus of his career and advisory work involves creating and executing GTM strategies for high-growth markets, particularly across the EMEA region.
AI & SaaS Value
His experience centers on driving commercial value and enterprise adoption through AI-led and SaaS solutions at companies like nCino and Builder. ai.

Media Appearances

Femi has no verified media appearances

Work History

4-2025
Angel Investor/ Strategic Business Advisor at The Zen Project
5-2024
Senior Director of Partnerships Ecosystems EMEA at nCino, Inc.
3-2022 - 3-2024
Director of Commercial Partnerships at Engineer.ai
6-2021 - 3-2022
Senior Commercial Account Director at Cision UK
10-2019 - 5-2021
Associate Director Of Business Development at TripAdvisor

Education

Bachelor of Laws (LLB) from University of Essex
Executive MBA from University of Warwick - Warwick Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Senior Designation : Angel Investor/ Strategic Business Advisor at The Zen Project
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Insights For Selling To Femi

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Femi is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Femi

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Femi move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Femi take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Femi

Personality Compatibility


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