Feriel Berkane

Critic
DISC Type : C

Head of IT Infrastructure & Cybersecurity at HADDAD BRANDS EUROPE

Greater Paris Metropolitan Region, France

Overview

Feriel Berkane is an IT leader specializing in infrastructure and cybersecurity, with a notable career within the luxury goods sector. She currently heads these functions at HADDAD BRANDS EUROPE, following significant roles at diptyque, Byredo, Berluti, and Louis Vuitton. She holds a Prince2 Practitioner certification.

Based on her digital footprint, Feriel shows a keen interest in the evolution of the luxury industry and the role of technology in social initiatives. Her engagement highlights a focus on brand identity and digital transformation within her professional sphere.

She has built a highly specialized career managing IT infrastructure exclusively for high-profile, global luxury and fashion brands.

Personality Overview

Critic

Negotiator

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Luxury Brand IT
Her career is centered around managing IT infrastructure for premier luxury brands, including HADDAD BRANDS, diptyque, Byredo, and Louis Vuitton.
Cybersecurity Strategy
As the Head of IT Infrastructure & Cybersecurity, this is a core part of her professional responsibilities and expertise.
IT Project Management
She has held several project manager roles and is a certified Prince2 Practitioner, indicating a strong background in structured project execution.

Media Appearances

Feriel has no verified media appearances

Work History

7-2023
Head of IT Infrastructure & Cybersecurity at HADDAD BRANDS EUROPE
11-2018 - 6-2023
IT Infrastructure Manager for DIPTYQUE & BYREDO at diptyque Paris
8-2017 - 10-2018
Projects & Network Manager at Berluti
5-2016 - 7-2017
Projects Manager at Louis Vuitton
1-2016 - 5-2016
Project Manager for FAST RETAILING at Fast Retailing

Education

2010 - 2013
Computer Science and Networking from ECE. Ecole d'ingénieurs. Engineering School.
2012 - 2012
Global Business Management from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Paris Metropolitan Region, France Job Level : Mid-senior Designation : Head of IT Infrastructure & Cybersecurity at HADDAD BRANDS EUROPE
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Insights For Selling To Feriel

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Feriel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Feriel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Feriel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Feriel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Feriel

Personality Compatibility


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