Fernanda Calandrino

Questioner
DISC Type : c

Contract & Commerce Director at Huawei Technologies

Brazil

Overview

Fernanda is the Contract & Commerce Director at Huawei Brazil, with over 20 years of experience in the ICT market. She leads commercial negotiations and operations across all business units. Holding both Bachelors and Masters degrees in Engineering from FEI, colleagues describe her as a professional, reliable, and competent leader.

Inspired to pursue engineering by her father, Fernanda is a resilient and dynamic professional. She actively participates in industry forums on topics like Brazil-China relations and champions female leadership by speaking on panels such as "Women in E-commerce. " She values finding a healthy work-life balance.

Unique fact: She graduated at age 21 as the top student in her engineering class of 200 people at FEI.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Brazil-China Relations
Attended the CEBC 2025 conference to discuss the synergy between Brazil and China in the current geopolitical and economic context.
Women in Business
Spoke on a panel at the 2025 E-commerce Forum about the role of women in the industry and how culture becomes a business asset.
Energy Transition
Engages in discussions around the energy sector's future, as shown by her participation in Huawei's CEO Club event preceding the Intersolar conference.

Media Appearances

Fernanda has no verified media appearances

Work History

10-2004
Contract & Commerce Director at Huawei Technologies
1-1997 - 10-2004
Commercial Analyst at Ericsson Telecomunicações S.A.

Education

1-2000 - 12-2000
Master from FEI
1995 - 1999
Bacharelado em Engenharia from FEI

More Information

Social Presence :

Prographics :

Exp : 28 Location : Brazil Job Level : Mid-senior Designation : Contract & Commerce Director at Huawei Technologies
URL has been copied!

Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernanda take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Fernanda

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.