Fernanda Giacon de Lucca in

Fernanda Giacon de Lucca

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Global Head Marketplace at ZF Group
📍 Sorocaba, São Paulo, Brazil

As Global Head of Marketplace at ZF Group, Fernanda has over two decades of experience driving digital transformation and commercial strategy in the automotive sector. She holds an MBA from FGV and is described by colleagues as innovative, clever, and results-focused, with a talent for fostering team growth.

Outside of work, she demonstrates a strong interest in the strategies of leading global consumer brands, including The Walt Disney Company, Procter & Gamble, and Unilever. She is passionate about finding new ways to create value for customers and her company.

Interesting fact: Fernanda began her career as a co-op student at the company and advanced through the ranks to her current global leadership role.

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Experience
28 Years
Current Role
Global Head Marketplace
Location
Sorocaba, São Paulo, Brazil
Personality Overview

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Decision Approach
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Priorities

Topics Fernanda cares about

B2B Marketplace Growth
She leads the global expansion of ZF's marketplace and recently spoke at industry events like Spryker #EXCITE and the Brazilian e-Commerce Forum on this topic.
Digital Transformation
A core focus of her career, she has a proven track record of developing digital channels, e-commerce solutions, and innovative platforms for the automotive aftermarket.
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Career

Work history

9-2025
Global Head Marketplace
ZF Group
12-2021 - 8-2025
Commercial Excellence, Customers & Strategy Senior Manager
ZF Group
7-2019 - 12-2021
South America Marketing & Market Intelligence Senior Manager
ZF Group
1-2017 - 6-2019
South America Aftermarket Marketing Manager
ZF Group
5-2016 - 12-2016
South America Marketing Manager - Integration TRW+ZF
ZF Group
In the press

Media appearances

BRUNO DE OLIVEIRA, FERNANDA GIACON da ZF GROUP e .... Featured in YouTube
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Education
2006 - 2007
MBA
FGV - Fundação Getulio Vargas
2000 - 2004
Comunicação Social - Propaganda e Publicidade
Instituto Superior de Ciencias Aplicadas
1998 - 2000
I.T. Technician
Colégio Técnico de Limeira - Unicamp
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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