Fernanda Hickson

Evaluator
DISC Type : sdc

Gerente de Marketing at City Center Outlet Premium

Curitiba, Paraná, Brazil

Overview

Fernanda has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Fernanda has no verified topics they care about

Media Appearances

Fernanda has no verified media appearances

Work History

11-2022
Gerente de Marketing at City Center Outlet Premium
3-2019 - 11-2022
Coordenadora de Marketing at Jockey Plaza Shopping
2-2013 - 2-2019
Coordenadora de Marketing at Shopping Palladium Curitiba
9-2011 - 1-2013
Executiva de contas at Master Comunicação
9-2011 - 1-2013
Executiva de contas at Master Comunicação

Education

2004 - 2008
Publicidade e Propaganda from Universidade Positivo

More Information

Social Presence :

Prographics :

Exp : 14 Location : Curitiba, Paraná, Brazil Job Level : N/A Designation : Gerente de Marketing at City Center Outlet Premium
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fernanda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fernanda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fernanda

Personality Compatibility


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