Fernanda Louvise

Questioner
DISC Type : c

Marketing & R&D Director at Bunge

São Paulo, São Paulo, Brazil

Overview

Fernanda is the Marketing & R&D Director at Bunge, leveraging extensive experience in data analytics, e-commerce, and strategic planning. She holds a Bachelors in Business Administration from USP and an MBA in Analytics and Data Science, driving marketing and innovation with a data-centric approach.

She is a vocal advocate for inclusion and diversity, particularly celebrating and promoting the role of women in the agribusiness sector. Fernanda finds it energizing to connect with other female leaders who are making an impact and driving change within the industry.

Fernanda participated in an international leadership program, working in different business units in both Brazil and the Netherlands.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Women in Agribusiness
She actively posts about empowering women in the agricultural sector, celebrating their value and advocating for continued inclusion and progress.
Digital Transformation
Her experience includes managing e-commerce operations at Bayer and working at a global digital tech hub in Amsterdam, demonstrating a focus on technology-led innovation.
Data-Driven Strategy
With an MBA in Analytics and Data Science, she applies data insights to her leadership roles in marketing, commercial excellence, and R&D.

Media Appearances

Fernanda has no verified media appearances

Work History

7-2025
Marketing & R&D Director at Bunge
5-2024 - 6-2025
Marketing and Commercial Excellence Senior Manager at Bunge
4-2022 - 4-2024
Senior Digital Channel and Inside Sales Manager at Bunge
8-2019 - 10-2020
E-commerce Operations and Innovation Manager at Bayer
8-2016 - 3-2019
International Assignment Employee at SHV

Education

2005 - 2009
Bachelor's degree from USP - Universidade de São Paulo
2020 - 10-2022
MBA Analytics - Data Science from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Marketing & R&D Director at Bunge
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Fernanda take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Fernanda

Personality Compatibility


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