Fernanda Semelrot

Questioner
DISC Type : c

Legal Director - Brazil & Mexico at ADP

São Paulo, São Paulo, Brazil

Overview

Fernanda Semelrot is the Legal Director for Brazil & Mexico at ADP, with a background in privacy, litigation, and compliance from Universidade Presbiteriana Mackenzie. Described as competent and dedicated, she has shown significant career growth within ADP and is an excellent manager.

She takes great pride in her companys culture, celebrating its recognition as a great place to work. Her interests suggest a focus on major players in the financial and entertainment industries, such as JPMorganChase and The Walt Disney Company.

Unique fact: Fernanda won the ADP Innovation Award for her project on Process Governance, a subject she is personally passionate about.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Process Governance
Received an internal innovation award for a Process Governance project, a topic she has stated is close to her heart.
Corporate Culture
Publicly celebrated her company being named a "Great Place to Work, " showing she values a positive and engaging work environment.
Leadership & Engagement
As a director for two countries, she focuses on driving engagement and leading for the future. Recommendations highlight her skills as an excellent manager.

Media Appearances

Fernanda has no verified media appearances

Work History

9-2025
Legal Director - Brazil & Mexico at ADP
4-2023 - 10-2025
Senior Legal Manager Brazil & Mexico at ADP
5-2021 - 5-2023
Legal Manager at ADP
1-2016 - 5-2019
Legal Counsel at Dafiti
5-2015 - 1-2016
Associate at Salusse, Marangoni, Parente, Jabur e Périllier Advogados

Education

2009 - 2014
Bacharelado em Direito from Universidade Presbiteriana Mackenzie
2014 - 2016
Pós-Graduação from Escola Paulista de Direito

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Legal Director - Brazil & Mexico at ADP
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Fernanda

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Fernanda take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Fernanda

Personality Compatibility


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