Fernanda is an executive with over 20 years of experience in marketing and innovation, currently serving as the Marketing Director at Coty. People who have worked with her describe her as a competent, dedicated, and results-focused leader. She holds an MBA in Management and Digital Transformation from the University of São Paulo.
Outside of her corporate role, she is a dedicated wife and mother of two. She is deeply committed to empowering other women, providing pro-bono mentoring through organizations like the Mulheres do Brasil Group and FIESP. Her personal development interests include taking a course in theater for non-actors.
She actively champions putting the consumer at the center of brand decisions, co-creating product collections with them.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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