Fernanda Tamate Credidio in

Fernanda Tamate Credidio

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Diretora de Marketing at Coty
📍 São Paulo, São Paulo, Brazil

Fernanda is an executive with over 20 years of experience in marketing and innovation, currently serving as the Marketing Director at Coty. People who have worked with her describe her as a competent, dedicated, and results-focused leader. She holds an MBA in Management and Digital Transformation from the University of São Paulo.

Outside of her corporate role, she is a dedicated wife and mother of two. She is deeply committed to empowering other women, providing pro-bono mentoring through organizations like the Mulheres do Brasil Group and FIESP. Her personal development interests include taking a course in theater for non-actors.

She actively champions putting the consumer at the center of brand decisions, co-creating product collections with them.

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Experience
14 Years
Current Role
Diretora de Marketing
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Fernanda cares about

Women's Empowerment
Commits her personal time to pro-bono mentoring of women through several prominent organizations in Brazil, including the Mulheres do Brasil Group and FIESP.
Consumer Co-Creation
Passionate about putting consumers at the center of decisions, she has presented case studies on co-constructing product collections with consumers.
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Career

Work history

1-2024
Diretora de Marketing
Coty
5-2022 - 1-2024
Head of Innovation Process Management
BRF
8-2020 - 4-2022
System Architecture and Integration Consultant | Consultora Arquitetura & Integração Sistêmica
BRF
1-2019 - 8-2020
Executive Marketing Manager - In Natura Category
BRF
3-2007 - 9-2008
Senior Product Manager
Faber Castell
In the press

Media appearances

Meet Fernanda Tamate Credidio, Coty Nails Marketing Director Brazil and LATAM. Featured in Coty Inc. Facebook Page
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Education
4-2023 - 4-2025
Master of Business Administration - MBA
USP - Universidade de São Paulo
2020 - 2020
Curso
Sandbox Escola de Estratégia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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