Fernando Barrón Castro

Critic
DISC Type : C

Marketing Manager at Flix

Peru

Overview

Fernando has no verified overview

Personality Overview

Information Seeker

Objective Thinker

Precise

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Fernando has no verified topics they care about

Media Appearances

Fernando has no verified media appearances

Work History

7-2025
Marketing Manager at Flix
4-2021 - 8-2023
Senior Brand Marketing Manager at La Tinka S.A.
4-2019 - 3-2021
Brand Manager at La Tinka S.A.
12-2017 - 2-2019
Brand Manager at Grupo Arcor
12-2016 - 11-2017
Product Marketing Analyst at Grupo Arcor

Education

9-2023 - 4-2025
Master of Business Administration - MBA from Esade
2011 - 2016
Bachelor's degree from Universidad del Pacífico (PE)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Peru Job Level : Middle Designation : Marketing Manager at Flix
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Insights For Selling To Fernando

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernando is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Fernando

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Fernando move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Fernando take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Fernando

Personality Compatibility


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